3 Ways to Take Advantage of Growing Consumer Confidence in Their Local Broadcast News Stations
For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.
We’ve got some good news for local news: 76 percent of Americans have a “great deal” or “fair amount” of trust in their local TV news stations. That’s also great news for local companies who want to advertise with their local TEGNA news station, as American’s growing trust in local news can extend to an advertiser’s brand.
How? By aligning messaging with TEGNA’s award-winning and trusted, high-quality local news, lifestyle and local interest programming. Within the TEGNA network, our advertisers can reach audiences on-air and digitally via station websites and apps with pre-roll digital video, display ads, native advertising, and more.
What are other opportunities with TEGNA that are hard to pass up?
TEGNA stations offer a wide array of awesome content, including DEALBOSS, Daily Blast Live, Sister Circle, and HeartThreads. Advertisers who leverage our Linear Broadcast solution can align messaging with our unique blend of content to influence and connect with the right audience, at the right time, for you and your brand.
Reaching Consumers on the Second Screen
A 2017 eMarketer report found that 177.7 million adults in the U.S. use a second screen while watching TV – that’s 70 percent of the entire U.S. population. While they’re watching the morning news, they’re also using the internet to search for more in-depth story details, photos, and videos with expanded coverage. You can reach this audience with our Local Broadcast Websites & Apps solutions.
Reaching a Streaming Audience
TEGNA is able to reach a fast-growing streaming audience with access to more than 125+ top-quality content providers. With Premion, ads are placed inside quality programming with non-skippable, 15, 30, and 60-second pre- and mid-roll spots. Better yet, with newly implemented technology to prevent ad fraud, we offer brand-safe and fraud-free inventory.