The Car-Buying Experience is Changing

Download: Unlocking the Car Buyer of Today

It’s no secret that the pandemic hit the auto industry hard, but despite supply-side challenges, consumer demand remains high.

In this new original research study from TEGNA, auto dealerships and OEMS will gain valuable insight into the mindset of car buyers today and learn how the right execution of advertising and messaging can enable them to win customers and own their PMA.

Read this e-book and learn:

  1. What are the current attitudes, perceptions, and priorities of today’s car buyers?
  2. How can dealership executives capitalize on the consumer’s evolving path to purchase?
  3. Real and applicable strategies you can integrate into your automotive marketing strategy today

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    It’s no secret that the pandemic hit the auto industry hard, but despite supply-side challenges, consumer demand remains high.

    In this new original research study from TEGNA, auto dealerships and OEMS will gain valuable insight into the mindset of car buyers today and learn how the right execution of advertising and messaging can enable them to win customers and own their PMA.

    Read this e-book and learn:

    1. What are the current attitudes, perceptions, and priorities of today’s car buyers?
    2. How can dealership executives capitalize on the consumer’s evolving path to purchase?
    3. Real and applicable strategies you can integrate into your automotive marketing strategy today