9/15/21

Celebrating National Hispanic Heritage Month with Ana Rivera-Soto, Local Sales Manager at KIII

For Hispanic Heritage Month, we’re honoring the culture and contributions of Team TEGNA’s Hispanic and Latino Americans. Today, we’re celebrating Ana Rivera-Soto, Local Sales Manager at KIII in Corpus Christi, Texas.  

For Hispanic Heritage Month, we’re honoring the culture and contributions of Team TEGNA’s Hispanic and Latino Americans. Today, we’re celebrating Ana Rivera-Soto, Local Sales Manager at KIII in Corpus Christi, Texas.  

At TEGNA, we are proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves. For Hispanic Heritage Month, we’re honoring the culture and contributions of Team TEGNA’s Hispanic and Latino Americans. Today, we’re celebrating Ana Rivera-Soto, Local Sales Manager at KIII in Corpus Christi, Texas.  

Then: Talk about your career path, how you got to where you are today at TEGNA.  

 To say that I have a diverse background is an understatement. It all began with what I believe are innate abilities and strong role models. My father, may he rest in peace, was a very charismatic, hard-working, and passionate leader. He was a man who believed in the power of positivity and empowerment. He served 25 years in the military and then had a full second career as the General Manager for an auto dealer group. I am proud to model my work ethic around his philosophy of looking at everything as an opportunity to do the right thing.  

That said, I started my sales and marketing career in Telecommunications with AT&T.  I have always held leadership roles and have worked in the non-profit world, automotive marketing, healthcare/hospital marketing, and even sports marketing. But I have always loved the media sales and advertising side of things. I love being able to work alongside so many businesses and so many amazing people.   

I hold a Bachelor’s degree in Business with a concentration in Marketing and a lifetime of experience in trying to put myself in my customer’s shoes. KIII and TEGNA align very well with my values and that is something I take to heart every day. 

Now: What is your current role at TEGNA?   

Local Sales Manager 

My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA?   

On the sales and marketing side, I touch so many integrated advertising solutions so to single one out is really a difficult choice to make. I will say that I love what I do and work hard to stay focused on what matters. For me, the sales team that I am blessed to be a part of is what really matters. They inspire me every single day.  

Another thing that really matters to me is the work that TEGNA is doing to promote diversity and inclusion internally and externally. I am very honored to serve on the TEGNA Racial Diversity & Inclusion group with some really forward-thinking and selfless individuals. This initiative and the work that is being done company-wide as a result of the foundation of this group is incredibly rewarding. 

Good Company: What does being in good company mean to you?   

PEOPLE! Everyone has a story and being in good company means listening, respecting, and embracing everyone’s story. 

Note to Self: What advice would you give yourself looking back on earlier days in your career?   

I figured out early that I could sell and did not take education as seriously as I should have. I finished college as an adult learner and while the sacrifice was well worth it, I will say that I should have listened to my Mother (yes, I really just said that). The upside is that all of my children are college graduates with the exception of the baby. She is currently in her Junior year and well on her way to becoming a nurse. They saw the long nights and decided to take the saner route. 

Tangible & Emotional Intelligence: What advice would you give to someone looking to work in media/sales/marketing?    

Assume that you will always be learning and take it upon yourself to do so. Invest in your career and in your brand by investing in and keeping up with industry trends, products/services updates/competitive offerings, etc. This is a great career if you decide early on that you must keep on learning and open your mind to training and keeping your skills polished. 

PRIDE: Why is Spanish Heritage Month important to you? 

I am Puerto Rican-Mexican American and my first language was Spanish. I learned to speak English when I was six years old. Having grown up as an Army brat I was around so many different cultures and ethnicities and find that it really shaped my perspective and outlook. Hispanic Heritage month recognizes the customs and beliefs that shaped who I am as a leader, mother, and wife. I believe it is important to memorialize our customs and honor our families in this way. 

Ready to be in Good Company?