9/15/21

Celebrating National Hispanic Heritage Month with Ramon Luis Ramirez, a Multi-Media Account Executive at THV 11

For Hispanic Heritage Month, we’re honoring the culture and contributions of Team TEGNA’s Hispanic and Latino Americans. Today, we’re celebrating Ramon Luis Ramirez, a Multi-Media Account Executive at THV 11 in Little Rock, Arkansas. 

For Hispanic Heritage Month, we’re honoring the culture and contributions of Team TEGNA’s Hispanic and Latino Americans. Today, we’re celebrating Ramon Luis Ramirez, a Multi-Media Account Executive at THV 11 in Little Rock, Arkansas. 

At TEGNA, we are proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves. For National Hispanic Heritage Month, we’re honoring the culture and contributions of Team TEGNA’s Hispanic and Latino Americans. Today, we’re celebrating Ramon Luis Ramirez, a Multi-Media Account Executive at THV 11 in Little Rock, Arkansas.  

Then: Talk about your career path, how you got to where you are today at TEGNA.   

Wow! What a journey that’s led me to TEGNA.Where do I begin? 

It all began on the island on St. Croix growing up as the oldest of three boys to a single mother. Barbara Hitesman – the greatest entrepreneur, businesswoman I’ve ever seen in my life. As a child, my mother would take us to different beach properties and tell us, “One day I’ll have a beach house for us!” She had a dream that resonated to her core. Twenty-five years later my mom’s dream became true through hard work, lots of sacrifices, and dedication.  

I was a Nurses Aide for seven years in my early 20s post-college; this is where my compassion for helping others was cultivated. I loved taking care of my elderly patients. They were family to me. This served as the backbone for the rest of my career and life. I then shifted careers and join the car sales business where I learned, Sales 301, from some of the best mentors in the industry. They helped me become an Internet Director within a year. 

From the island to Arkansas, I can now see that every transition I’ve undertaken — both professionally and personally — has made me perfectly suited for my role at TEGNA.   

Now: What is your current role at TEGNA?   

As an Account Executive, I get the pleasure of developing deep-rooted relationships with business owners. My passion lies in generating ROI-based solutions for my partners. If I am honest, that is what drives me every single day. I wake up every day with the mindset of, “What am I going to learn today?” Life tends to deliver on its promises when the intention is set. 

My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA?   

By far the most passionate project I’ve had the pleasure of working on through TEGNA is always the next project I get to work on. Every project where I am involved as a business growth consultant is immensely rewarding as I have the opportunity to generate life-changing results through TEGNA’s great platform. 

Good Company: What does being in good company mean to you?   

Being in Good Company, to me, means having a collective group of individuals looking for ways to improve one another for the common good of others. Being in Good Company is TEGNA. 

Note to Self: What advice would you give yourself looking back on earlier days in your career?  

I would tell my younger self to breathe, it will all work out. You are stronger than you know. Enjoy the journey because it will be one for the ages. Oh, and to be grateful for those around you.   

Tangible & Emotional Intelligence: What advice would you give to someone looking to work in media/sales/marketing?   

Be brave. Don’t be afraid to do the right thing for your clients. Don’t be afraid to learn after hours. Put your 10,000 hours in before throwing in the towel. Once you realize that your client’s YoY growth matters above anything, you’ll be able to see incredible success. Not only financially but through personal growth. 

PRIDE: Why is Hispanic Heritage Month important to you?   

Wow! Being born in Puerto Rico but raised on St. Croix US Virgin Islands, it’s an incredible opportunity to celebrate my heritage. Cultures and family heritage amalgamate to produce a passionate proud group of people. It represents the ability to show others that you can achieve the American Dream because I, and many people around me, have. 

Ready to be in Good Company?