5/21/21

Celebrating Pride Month with Brandon Baker, Brand Strategist at TEGNA Design Tank

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of  Brandon Baker, Brand Strategist at the TEGNA Design Tank. Then: Talk about your career path, how you got to

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of  Brandon Baker, Brand Strategist at the TEGNA Design Tank. Then: Talk about your career path, how you got to

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of  Brandon Baker, Brand Strategist at the TEGNA Design Tank.

Then: Talk about your career path, how you got to where you are today at TEGNA.   

 My start in broadcast local news industry is unique.  While I was attending college in Tyler, Texas, I picked up a part-time camera operator position for the evening newscasts at the local NBC Affiliate.  Within a year, I was directing the morning show.  Six television stations and 9 positions later, I think I may have a small addiction to my career.  

Now: What is your current role at TEGNA?   

I am a Brand Strategist at TEGNA’s Design Tank. My specialty is video production. I work to support TEGNA’s commercial production teams, along with coordinating and producing video content that spans client, corporate, and B2B marketing production. 

My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA?  

During my time as a Marketing Producer for WFAA in Dallas, Texas, I produced a series of spots using soundbites from three of Dale Hansen’s Unplugged segments.  Hansen is known for his bold personality and on multiple occasions grabbed national attention with his controversial, yet heartfelt commentaries. The topics addressed homophobia in the NFL, domestic violence, and racism.  The three thirty-second spots only aired once inside a Dallas Cowboys football game. 

Good Company: What does being in good company mean to you?   

It means surrounding yourself with others that share similar core values, are empathic towards others, have a passion for giving back to their local communities, and are simply a good neighbor. 

Note to Self: What advice would you give yourself looking back on earlier days in your career?  

The advice I would give myself is to be more present and enjoy the projects I’m lucky to work on.  This industry exposes you to extraordinary places and people, and that’s what I am most appreciative of throughout my career. 

Tangible & Emotional Intelligence: What advice would you give to someone looking to work in media/sales/marketing? 

Broadcast media is fast and evolves so quickly. My advice would be to hone in on exactly what you love about media sales and marketing. There is a vast array of areas to excel in. Pick one and go full speed into the future!   

PRIDE: Why is Pride Month important to you?  

 Recognition. Pride Month is a validation of our community and celebrates acceptance. 

Ready to be in Good Company?