5/25/21

Celebrating Pride Month With David Mahlman, Multimedia Designer at KARE 11

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of David Mahlman, Multimedia Designer at KARE 11. 

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of David Mahlman, Multimedia Designer at KARE 11. 

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of David Mahlman, Multimedia Designer at KARE 11. 

Then: Talk about your career path, how you got to where you are today at TEGNA.    

I started my career by interning at The Oprah Winfrey Show in Chicago. After I graduated college, I was offered a junior designer position at Oprah where I worked my way up to lead designer providing art direction to one or two shows a week. When the show ended, I worked for NEC Display Solutions, a manufacturer of computer monitors and large-screen public-information displays, establishing their content creation service at their US marketing office. I then moved back to Minnesota, where I grew up, to be near my family and was the senior graphic designer for KMSP, a FOX affiliate before landing my current position with KARE 11 in Minneapolis.  

Now: What is your current role at TEGNA?    

I am the Multimedia Designer at KARE 11 in Minneapolis where I work with almost every department on everything thing from motion graphics, digital, print, signage, to building and set décor. 

My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA? 

The most rewarding project I’ve worked on at KARE is providing art direction to KARE’s first documentary, “Love Them First: Lessons from Lucy Laney Elementary.” 

“With unprecedented access over the course of a year, Love Them First: Lessons from Lucy Laney Elementary follows the determination of a charismatic north Minneapolis school principal, Mauri Melander Friestleben, as she sets out to undo history. Not only does Minnesota have the largest achievement gap between black and white children in the United States, but Friestleben also faced another seemingly impossible obstacle, with Lucy Laney at the bottom of the state’s list of underperforming schools for two decades. Under Friestleben’s leadership, standardized test scores from most black students began rising for the first time, but when the school encounters a heartbreaking setback, Friestleben is forced to confront the true measure of student success at Lucy Laney. It’s a story of inspiration, heartbreak, perseverance, and the power of love.”  – lovethemfirst.com 

It was an honor to work on such a powerful award-winning film that shows what one person can do to inspire change in the community.  If you are interested in learning more or watching the film, you can view it at www.lovethemfirst.com.    

Good Company: What does being in good company mean to you?  

Being in good company to me means having people you can rely upon and that can rely upon you. Never let the other party down and always supporting each other in accomplishing common goals.  

Note to Self: What advice would you give yourself looking back on earlier days in your career? 

I would tell my younger self not to be afraid to take risks and to have confidence in your work because others already have confidence in you and your work. 

Tangible & Emotional Intelligence: What advice would you give to someone looking to work in media/sales/marketing? 

The advice I would give to someone interested in marketing is to come to the table with ideas and be ready to collaborate with your colleagues in the marketing department as well as all departments within the company.  

PRIDE: Why is Pride Month important to you?   

I grew up in a small town in southern Minnesota. Growing up I knew I was different but didn’t have anybody around me that I could identify with. I struggled with my identity through my 20s. When I became honest with my authentic self and saw other people around me in my community, especially during Pride, I felt empowered to celebrate who I am. I am also so grateful for TEGNA and KARE allowing our environment to embrace diversity and encourages us to be our authentic selves. 

Ready to be in Good Company?