When COVID emerged three years ago, the healthcare sector faced the insurmountable task of caring for those affected by a global pandemic. As a result, routine care and nonessential medical appointments were put on hold or cancelled. Flash forward to today and, fortunately, life once again resembles our pre-pandemic experiences. More consumers are planning medical or dental routine care visits compared to last year. We expect to see a 9% increase in primary care visits and 13% increase in dental or vision care visits.
As patients and caregivers, we know decisions pertaining to our health and that of our loved ones are among the most important in our lives. As marketers, we understand healthcare consumers have an abundance of choices when selecting a provider. To win the hearts and minds of healthcare consumers, medical practices of all shapes and sizes need to keenly understand consumers’ attitudes and behaviors.