March Madness Rebounds as Viewership hits ‘Historical Jumps’
Ratings for the Men’s and Women’s March Madness tournaments were up across the board. Compared to 2019, Broadcasting +Cable says the men’s tournament saw “historical jumps” with Sweet Sixteen viewership up 12% with 12.9 million viewers across TBS and CBS. It’s the most-viewed Sweet Sixteen since 1993.
Ratings for the Men’s and Women’s tournaments were up across the board. Compared to 2019, Broadcasting +Cable says the men’s tournament saw “historical jumps,” with Sweet Sixteen viewership up 12% with 12.9 million viewers across TBS and CBS. It’s the most-viewed Sweet Sixteen since 1993.
Other interesting findings from the report:
- 8 in 10 homes watched the games on Linear TV, but OTT viewership is growing.
- 21% more Americans ordered food online during the games compared to 2019, a trend that is continuing in the Super Bowl’s wake.
- Viewers who are considered passionate viewed nearly 500 TV commercials during the tournament.
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