Mastering the Millennial Mindset of Today

A Post-Pandemic Deep Dive into Millennial Attitudes and Behaviors

Approximately 10 years ago, we had lofty expectations for millennials, and for a good reason – they were poised to become the most affluent, social media-obsessed, and powerful societal cohort. With 72 million strong in the US and 1.8 billion globally, millennials are a coveted group with more purchasing power than any other generation.

Given the seismic shifts in consumer behavior as of late, we felt it was time to check back in with millennials and better understand their attitudes and behaviors at this critical inflection point – did we get it right back in 2010?

Read this e-book and learn about:

  1. The current attitudes, perceptions, and priorities of millennials
  2. The media consumption habits of millennials and their feelings about brand loyalty
  3. How marketers can capitalize on millennials’ evolving path to purchase

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    Approximately 10 years ago, we had lofty expectations for millennials, and for a good reason – they were poised to become the most affluent, social media-obsessed, and powerful societal cohort. With 72 million strong in the US and 1.8 billion globally, millennials are a coveted group with more purchasing power than any other generation.

    Given the seismic shifts in consumer behavior as of late, we felt it was time to check back in with millennials and better understand their attitudes and behaviors at this critical inflection point – did we get it right back in 2010?

    Read this e-book and learn about:

    1. The current attitudes, perceptions, and priorities of millennials
    2. The media consumption habits of millennials and their feelings about brand loyalty
    3. How marketers can capitalize on millennials’ evolving path to purchase