Reach the Right Voters Across Every Screen

With political advertising projected to reach $11.6 billion, campaigns face an increasingly fragmented media landscape as voters divide their time across broadcast TV, streaming, local news, live sports, and connected TV.

Reaching today’s voters requires more than buying media. It requires a unified strategy that delivers trusted environments, precision targeting, and measurable performance across every screen.

And streaming has become an essential part of every winning campaign.

The numbers tell the story:

• 93% of registered voters are reachable through a combined traditional and streaming Total TV strategy.
• 82% unduplicated audience reach when streaming is added to a broadcast buy.
• 1 in 2 voters find political ads on TV or streaming the most persuasive.
• 3 in 4 voters are influenced by TV advertising when researching candidates or ballot issues.

Winning campaigns need more than broad reach. They need to reach the right voters at the right moment through premium local news, live sports, advanced voter targeting, first-party data, and real-time measurement across streaming and traditional TV.

What You’ll Learn

In this playbook, you’ll discover:

• How voter media consumption is changing in the 2026 election cycle
• Why Total TV strategies outperform broadcast or streaming alone
• How to combine trusted local news, live sports, and premium streaming to maximize voter reach
• Best practices for political audience targeting, first-party data activation, and linear TV retargeting
• How measurement and attribution help campaigns optimize performance and prove impact
• Real-world campaign examples demonstrating measurable voter engagement and outcomes

Download the FREE 2026 Political Marketing Total TV Playbook to learn how campaigns are using Total TV strategies to expand reach, engage voters across every screen, and maximize every advertising dollar.