TEGNA Named Winner of Digiday’s Greater Good Awards for COVID Response Efforts
We are thrilled to announce TEGNA has been named a winner of Digiday’s Greater Good Award for our COVID-19 response efforts. The award recognizes our excellence in social impact and reinforces our dedication to service while validating our expertise in the social good space – a driving factor in consumer decision-making today.
As one of the nation’s largest local media companies, TEGNA is proud to live our purpose of serving the greater good of our communities every day.
We were recently recognized by Digiday, which named us a Greater Good awardee for our COVID-19 response efforts. The award celebrates excellence in social impact and reinforces our dedication to service while validating our expertise in the social good space – a driving factor in consumer decision-making today.
Through our stations’ long-standing partnerships with local nonprofit organizations, we immediately mobilized to address urgent needs in the communities we serve due to the hardships brought on by the coronavirus pandemic. Through virtual telethons, benefit concerts, fundraising drives, and awareness campaigns, we helped raise more than $66 million in 2020 for local relief efforts. These funds supported frontline health care workers, addressed food insecurity for COVID-impacted families, and more. For example:
- In Seattle, KING 5 used its long-standing relationship with hunger-relief agency Northwest Harvest to host a food drive, providing more than 23.5 million meals for families at risk of malnutrition.
- News Center Maine hosted their first virtual telethon, which tapped nine Maine-area United Way organizations to raise more than $600,000 through donations to local COVID-19 relief efforts.
- TEGNA’s 12 Texas stations aired a live, one-hour special titled “Texas Together: A Coronavirus Conversation,” that focused on the significant issues Texans were facing as COVID-19 was impacting all facets of their daily lives.
- In Washington, D.C., WUSA teamed up with TEGNA’s VERIFY team and Reddit in a COVID-themed “Ask Me Anything” (AMA) on digital platforms that also aired live to help fight misinformation and provide facts, not fear, to audiences.
- KVUE in Austin, TX, collaborated with local nonprofits Austin Community Foundation and United Way of Greater Austin to create a philanthropic fund, All Together ATX, to aid community relief efforts in Central Texas, raising nearly $3.5 million during the special event, and more than $7 million disbursed to more than 100 local nonprofits.
Throughout the coronavirus pandemic, TEGNA stations utilized all available platforms from linear to digital to streaming alongside existing philanthropic and community partnerships to respond quickly to needs and drive impact where it was needed most.
There’s never been a better time for businesses to integrate social good into their marketing strategies. We have the expertise to help you align with socially-conscious consumers and distinguish yourself in the marketplace. Throughout 2022, TEGNA will have hundreds of community initiatives your brand can align with. Contact us today and our experts will help you amplify your brand’s approach to corporate social responsibility.