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TEGNA Station Spotlight: WGRZ is Where Life in Western New York Can Be Seen 

From coast to coast, Team TEGNA is invested in providing our advertising partners in good company with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like WGRZ in Buffalo, New York, and its commitment to bringing slices of life to the screens where we see our communities come alive.  

Meredith Cunningham Published: February 17, 2023

As one of the nation’s largest local media organizations, Team TEGNA is committed to ensuring our content reflects the diverse communities we represent. As a marketing partner, we’re focused on providing audiences as diverse as the communities we serve in the year to come – and WGRZ in Buffalo, New York, is no different.   

Reaching millions across Western New York, WGRZ knows that screens are where we see our communities come to life – especially during those cold winters. When news breaks, 2 On Your Side is committed to bringing slices of life to these screens with impactful and award-winning journalism covering the good, the bad, and everything in between.  

And no matter where the audience is, WGRZ – and its advertising partners – come to life in so many ways on so many screens. Backed by the resources of TEGNA, the marketing experts at WGRZ are standing by, ready to help you be seen on these screens and drive good business outcomes.  

WGRZ Marketing Solutions 

Broadcast: WGRZ is home to Daybreak, the #1 weekday morning news show that gives viewers the latest news, weather, and fun! It’s accompanied at the top by weekend lifestyle show WNY Living which highlights local attractions, upcoming events, and local businesses, and Sports Talk Live, which has seen 15% growth in the 2021-22 season. These shows offer brands the ability to reach the most homeowners, college graduates, affluent and educated viewers, sports fans, and many more.  

Streaming: The WGRZ+ streaming app, available on Roku and Amazon Fire TV, gives viewers 24/7 access to live and on-demand local news, weather reports, sports shows hosted by Locked On Podcast Network, VERIFY’s new weekly show dedicated to stopping the spread of misinformation, and Daily Blast LIVE, TEGNA’s interactive, live daily show which covers news, entertainment, culture, sports, and the latest trending stories. 

Digital: In 2022, WGRZ averaged 2.8 million visitors on all digital platforms and sees an average of 2.6 million video plays offering ample opportunity for brands to reach an audience as diverse as the community WGRZ serves. 

Custom Solutions: Your business needs are unique, as we offer customized solutions to arm your brand with marketing research, co-op advertising, integrated marketing, and award-winning video commercial production capabilities from creative concept through production.   

Sound Good? Contact Team TEGNA Today   

Audiences are more diverse and unique than ever, and that’s why, as a local media organization and marketing partner, we promise to provide audiences as diverse as the communities we serve in 2023. To advertise with TEGNA, let’s get in touch. To advertise with WGRZ, visit, or call (713) 521-4397.  

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