TEGNA Streaming+ Apps Named a Finalist in Cynopsis’ Best of the Best Awards
The Cynopsis Best of the Best Awards salutes excellence in national TV programming – Team TEGNA is proud to announce we’ve been named a finalist in the Best Streaming News Service category for our Station Streaming+ Apps, which offer 24/7 access to live and on-demand news coverage and more.
At TEGNA, our goal is to serve the greater good of local communities with trusted, impactful, and innovative news content while super-serving our advertisers with the most innovative and engaging platforms reaching diverse audiences.
With 100M+ minutes of monthly streaming on our first-generation apps launched in 2021, it’s clear TEGNA viewers crave live and on-demand local content. To build on this momentum, we launched a new generation of streaming+ apps available on Roku and FireTV in 2022.
Today, we’re proud to announce that these new apps have been named a finalist in the Cynopsis Best of the Best Awards, in the Best Streaming News Service category.
These apps, such as WKYC+ in Cleveland, now offer 24/7 access to breaking live, on-demand, and extended local news coverage, weather reports, station specials, investigations, sports, and lifestyle shows. This exclusive content also includes the following:
- Locked On Sports Today, a daily show featuring major national sports headlines.
- HeartThreads, a daily show highlighting feel-good stories from across the country.
- VERIFY, a weekly show dedicated to stopping the spread of misinformation.
- Daily Blast LIVE, a daily lifestyle show which covers entertainment, pop culture, and trending stories.
With these apps, we’re leading a shift in content creation by removing barriers and time limits of traditional formats and can now reach a new audience in cord-cutting viewers. Our streaming+ apps also make good on our “live, local, and always on” promise to viewers, which is critical.
What does this mean for our advertising partners?
Businesses and brands across the country already benefit by aligning with our TV advertising solutions; now, our solutions have only expanded. we’ve seen triple-digit percentage growth in viewing minutes and viewable ad impressions while achieving record audiences across platforms in key metrics such as visitors, video plays, and monthly active users.
Additionally, our newly launched advertising solution, TEGNA AudienceOne – one of local media’s first-party data-targeting tools, will be available for streaming in Q1 2023. With TEGNA AudienceOne, our partners can reach target audiences confidently at scale by combining demographic and contextual data.
TEGNA’s proven and comprehensive marketing solutions keep our clients in good company. Armed with our award-winning portfolio of offerings, our marketing experts have driven results for thousands of businesses across the country. With cutting-edge attribution measurement, multiplatform amplification, original content, and the latest data-driven technology, our mission is to help businesses grow and thrive. Get in touch to join us on this new OTT journey.