Today’s Leisure

A 2023 TEGNA Insights Study ///

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    Explore the Mindset of Today’s Leisure Travelers

    The recovery of the travel and tourism industry has reached cruising altitude, but travel patterns are changing rapidly. What does your brand need to know to overcome these challenges for smooth sailing?

    For the latest insights into consumer sentiment around travel and tourism, TEGNA & Provoke Insights are proud to bring you an all-inclusive study: Taking Off: Understanding Today’s Leisure Traveler.

    These quality insights and actionable recommendations provide fresh data and strategy ideas to help your travel, tourism, or hospitality brand land new and loyal travelers.


    • Consumers’ future travel plans, budgets, & destinations
    • Travel motivators: experiences, relaxation, family & friends
    • Consumer expectations & how to meet them
    • Why Local News is a trusted co-pilot in travel planning

    Ready to hit the road?

    Let’s Go! Download Now