By the Numbers: 3 Ways Olympic Advertising Wins Big
In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.
TEGNA Sports Journalists Share Their Favorite Olympic Memories
Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.
3 Olympic Ad Campaigns to Help Fuel & Inspire Your Creative Strategy
This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.
A Brief History of Marketing & Advertising in the Olympic Games
The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.