{"id":10000,"date":"2022-11-09T01:05:40","date_gmt":"2022-11-09T08:05:40","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10000"},"modified":"2022-11-09T12:07:55","modified_gmt":"2022-11-09T19:07:55","slug":"seasons-of-comfort-3-ways-tegna-can-help-brands-do-good-in-local-communities-during-the-holidays","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/seasons-of-comfort-3-ways-tegna-can-help-brands-do-good-in-local-communities-during-the-holidays\/","title":{"rendered":"Seasons of Comfort: 3 Ways TEGNA Can Help Brands’ Charitable Efforts Local Communities During the Holidays\u00a0"},"content":{"rendered":"

The world can be an uncomfortable place. We are confronted with unforeseen events. We are challenged by pressing issues. Where do we find comfort, assurance, and peace of mind?\u00a0<\/span><\/p>\n

The numbers show that consumers look to companies to give back and contribute to issues impacting society. A 2021 Porter Novelli study<\/a> found that 76% of consumers are more likely to engage and connect with a company that leads with purpose and shares aligned values.\u00a0<\/span>Therefore, it’s fair to say that t<\/span>here is comfort in knowing that a portion of dollars spent is going towards making the world a better place. <\/span><\/p>\n

Here are a few ideas of programs and events your brand can align with to strengthen the community, promote self-care and drive revenue.<\/span>\u00a0<\/span><\/p>\n

Companies That Care\u00a0<\/span><\/b>is an annual program highlighting companies or foundations that give back through job creation, community events, fundraising, and other charitable work. With this program, your brand can create a multi-platform campaign with the opportunity to highlight your brand\u2019s corporate social responsibility initiatives.<\/span>\u00a0<\/span><\/p>\n