{"id":10060,"date":"2021-10-06T06:20:30","date_gmt":"2021-10-06T13:20:30","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10060"},"modified":"2022-02-07T08:43:19","modified_gmt":"2022-02-07T15:43:19","slug":"kpnx-springboard-recovery-step-up-to-end-the-mental-health-stigma","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/kpnx-springboard-recovery-step-up-to-end-the-mental-health-stigma\/","title":{"rendered":"KPNX & SpringBoard Recovery Step Up to End the Mental Health Stigma"},"content":{"rendered":"

The COVID-19 pandemic hasn\u2019t done any favors for our mental health. At a time when our lives have changed dramatically, millions of Americans have faced depression and anxiety, grief, and feelings of being overwhelmed. Others have faced substance abuse issues, have had thoughts of suicide, and have had trouble with PTSD and other mental health issues.\u00a0<\/span>\u00a0<\/span><\/p>\n

Fortunately, help is available.\u00a0SpringBoard\u00a0Recovery in Phoenix, Arizona, recognizes these problems and has partnered with TEGNA\u2019s KPNX 12 News to help get the message out that help is available.\u00a0<\/span>\u00a0<\/span><\/p>\n

Beginning in February,\u00a0SpringBoard\u00a0began its first of several campaigns on 12 News. The non-profit was featured during Broadcasts, Arizona Mid-Day segments, on OTT, as well as banner and pre-roll ads on 12News.com.\u00a0SpringBoard\u00a0was also featured in 12 News\u2019 Word of the Day Olympic coverage, in which they shared motivational quotes to inspire those in need to get help.\u00a0<\/span>\u00a0<\/span><\/p>\n

For example, in\u00a0<\/span>one segment aired on 12News\u2019 Arizona Midday Lifestyle show<\/span><\/a>, host Destry Jetton sat down with Robert Castan, CEO of\u00a0SpringBoard\u00a0Recovery, to talk about how addiction affects a family structure plus how to get help right away. Other topics discussed on Arizona Midday with\u00a0SpringBoard\u00a0Recovery experts include PTSD and mental health, military appreciation, and the effects of COVID on alcohol abuse.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThese are sensitive topics,\u201d said Denise Miller, Local Sales Manager at 12 News. \u201cThey’re not things that are openly talked about on-air and to be able to find a nice way to make sure that people understand that they do have options and that they’re not alone, is a huge part of what we are trying to accomplish with\u00a0SpringBoard\u00a0Recovery.\u201d<\/span>\u00a0<\/span><\/p>\n

And the message is being received. Through TEGNA Attribution, we know that there has been an increase in brand awareness, and visits to the website reaching out for help.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWith TEGNA Attribution, we know that we’re driving traffic to their website and we know that we’re driving people to their location, said Miller. \u201cAnd, through other feedback, we know people are calling\u00a0SpringBoard\u00a0and are asking for help.\u201d<\/span>\u00a0<\/span><\/p>\n

This success, Miller says, is in part due to hyper-targeting and full integration between broadcast and digital platforms.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cBroadcast is a big megaphone in the market, and then the digital elements that come after it really hyper-target that message,\u201d said Miller. \u201cThen, with Arizona Midday, the segments really expand the conversation into a longer format so that viewers can get more detailed information on each one of those topics.\u00a0<\/span>\u00a0<\/span><\/p>\n

SOUND GOOD?\u00a0\u00a0<\/span><\/b><\/h4>\n

Thinking of how you might amplify your brand\u2019s community efforts or looking to join our affiliates in their efforts to serve the greater good of our communities? <\/span>Get in touch.\u00a0<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Raising awareness for mental health issues has never been more important. Find out how SpringBoard Recovery teamed up with TEGNA\u2019s 12 News in Phoenix to get the message out that those suffering don\u2019t need to struggle, and that help is available.<\/p>\n","protected":false},"author":4,"featured_media":10062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-10060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10060"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10062"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}