{"id":10084,"date":"2021-10-07T09:33:49","date_gmt":"2021-10-07T16:33:49","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10084"},"modified":"2024-03-08T09:31:02","modified_gmt":"2024-03-08T16:31:02","slug":"tegnas-king-5-locked-on-are-ready-to-reach-new-audiences-with-the-nhls-newest-team-in-seattle","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegnas-king-5-locked-on-are-ready-to-reach-new-audiences-with-the-nhls-newest-team-in-seattle\/","title":{"rendered":"TEGNA\u2019s KING 5 & Locked On Are Ready to Reach New Audiences with the NHL\u2019s Newest Team in Seattle"},"content":{"rendered":"

In western Washington, everyone is beyond excited for the NHL\u2019s newest team, The Seattle Kraken. With exclusive coverage from a combination of TEGNA\u2019s KING 5<\/a> and the Locked On Podcast Network<\/a>, advertisers have a new opportunity to extend brand messaging to a vast new audience.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWith the new expansion team here in Seattle, we\u2019re picking up a whole bunch of new listeners – a population of brand new hockey fans that now have a team to root for in their hometown,\u201d says Ross Jackson, Partnerships Manager at Locked On. \u201cAdvertisers looking for that population of sports fans beyond just the Seahawks, now have that opportunity, which I think is fantastic.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

And the audience isn\u2019t the typical male audience as one might suspect.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThis is a hockey town and women’s hockey is also foundational to this area,\u201d explains Erica Ayala, host of the\u00a0<\/span>Locked On Kraken<\/span><\/a>\u00a0podcast.\u00a0\u201cCammi Granato is the first woman scout in the NHL, Chanel Keenan is one of the Kraken\u2019s diversity consultants, and the team is doing an amazing job with\u00a0integrating that history, that culture, that community into what they do throughout the season.”<\/span>\u00a0<\/span><\/p>\n

Better yet, this new\u00a0diverse\u00a0audience wasted no time in rooting for the hometown team. Capacity crowds filled arenas for not just pre-season games, but practice sessions as well.<\/span>\u00a0<\/span><\/p>\n

“When the players came out for their just quick warm-ups before getting into the official practice, as soon as the first player hit the ice, everyone was applauding, cheering, and there was a standing ovation for practice, so that’s how exciting everything is,\u201d says\u00a0Ayala. \u201cThe energy was palpable throughout the building.\u201d<\/span><\/p>\n

Helping to cultivate this audience,\u00a0<\/span>TEGNA\u2019s KING 5<\/span><\/a>\u00a0has been there since the start. The station began\u00a0airing specials when the team was first announced.<\/span>\u00a0<\/span><\/p>\n

\u201cOur storytelling is first to market and really provides Western Washington with insights on what’s happening, not just with the NHL franchise, but at the arena, and upcoming concerts and events,\u201d says Frank Palino, Director of Sales at KING 5.\u00a0<\/span>\u00a0<\/span><\/p>\n

On top of these insights, KING 5 newscasts will recap highlights in news broadcasts along with\u00a0Locked\u00a0On\u00a0integrations, and the station will also air a six-week series following Sunday Night Football called \u201cBeneath the Surface,\u201d which is a continuation of the pre-season specials the station has aired.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cBeneath the Surface is going to be a deep dive into the Kraken and the brand new arena,\u201d says Palino. \u201cWe haven’t had a state-of-the-art arena in Seattle for a very long time, so there will be a lot of good, stories around all its green initiatives. Better yet, the content is exclusive, and we\u2019re going to have first access to a lot of these stories.\u201d<\/span>\u00a0<\/span><\/p>\n