Predictions say this holiday season will be bigger and better than ever, and now is the time for brand marketers to get a jump on holiday planning. To help brands gear up for the upcoming holiday season, we\u2019re sharing insights on the ways consumers plan to shop in the last few months of 2021.<\/p>\n
Here\u2019s what your brand needs to know as you plan for the upcoming holiday season.<\/p>\n
Holiday Spending Will Rise Shoppers Will Start Early\u00a0<\/strong><\/p>\n With consumers feeling more emotionally invested this holiday season, many will begin shopping earlier than in years past. Half of the respondents in a recent\u00a0Martech survey<\/a>\u00a0said they plan to start buying holiday gifts well before Black Friday. Additionally:\u200b<\/p>\n E-Commerce is Dominant<\/strong> But In-Store Shopping Isn\u2019t Dead<\/strong><\/p>\n While many consumers are still planning to do most of their shopping online this year, in-store shopping will still be essential for many. In a recent\u00a0Shopkick survey<\/a>, 43% of U.S. consumers stated that they would be doing most of their holiday shopping in physical stores.\u200b Benefits to in-store holiday shopping in 2021\u200b include:<\/p>\n At TEGNA, we\u2019re committed to serving the greater good of our communities. TEGNA is a one-stop-shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers through linear broadcast, over-the-top streaming (OTT), and digital solutions.\u00a0Click here to learn more.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Predictions say this holiday season will be bigger and better than ever, and now is the time for brands to get a jump on holiday planning. Here\u2019s what your brand needs to know to help drive holiday revenue. <\/p>\n","protected":false},"author":4,"featured_media":10105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-10104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10104"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10105"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>A recent\u00a0Martech survey<\/a>\u00a0found that 64% of consumers expect this season to be bigger and more meaningful than 2020. As a result:<\/p>\n\n
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\nOnline shopping habits created during the pandemic seem like they are here to stay, at least through the holiday season. eMarketer has found that:<\/p>\n\n
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