{"id":10314,"date":"2021-11-15T09:00:28","date_gmt":"2021-11-15T16:00:28","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10314"},"modified":"2022-02-07T08:43:19","modified_gmt":"2022-02-07T15:43:19","slug":"world-series-recap-how-academy-sports-celebrated-the-braves-win-with-11alive","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/world-series-recap-how-academy-sports-celebrated-the-braves-win-with-11alive\/","title":{"rendered":"World Series Recap: How Sponsors Celebrated the Braves Win with 11Alive"},"content":{"rendered":"

When the Atlanta Braves beat the Houston Astros to win the World Series in October, the entire city was ecstatic.\u00a0Fueled by amazing coverage from the 11Alive sports team, fans were able to celebrate the big win – and a few sponsors were able to get into the action and further spread joy to the city.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cI always say the 11Alive sports department is unlike anybody else in the market.\u00a0It’s not just your cut and dry highlights, it’s a lot more down to earth and it’s a lot more fan-based,\u201d says Alec McQuade, Sales Integration Manager at 11 Alive. \u201cWe also have our Sports\u00a0Reporter\u00a0Maria Martin, and she is just a force in this market and I think being associated with her coverage is what brought our sponsors in.\u201d<\/span>\u00a0<\/span><\/p>\n

Those sponsors include\u00a0<\/span>Academy Sports and Outdoors<\/span><\/a>, the official retailer of the Atlanta Braves;\u00a0<\/span>Emory Healthcare<\/span><\/a>, part of Emory University, and the largest health care system in the state of Georgia; and\u00a0Cortland Apartments at\u00a0<\/span>The Battery<\/span><\/a>\u00a0Atlanta, a mixed-use development and apartment buildings located downtown.\u00a0<\/span>\u00a0<\/span><\/p>\n

And not only did these sponsorships include coverage of the games, but coverage of the parade too, as well as parade maps, commercials, and digital billboards.\u00a0The Cortland Apartments also provided 11Alive with valuable space and resources, like internet, to help the team provide unique on-air coverage viewers couldn\u2019t get anywhere else.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u201cOur residents felt the excitement and saw the hype of the World Series right outside their front door at Cortland at the Battery, and residents from all our communities throughout Atlanta were thrilled to see Cortland shared on their TV screens as a sponsor during 11Alive\u2019s coverage of the Braves celebration,\u201d says Tim Crisman, General manager of Cortland at The Battery Atlanta. \u201cThe partnership was a great way to show Atlanta how Cortland\u2019s next-level apartment living puts residents first.\u201d<\/span>\u00a0<\/span><\/p>\n

It just goes to show the power of sports \u2026 and brands that didn\u2019t participate, according to McQuade, are having regrets not striking while the iron was hot. \u201cWe had a client teeter on a World Series Sponsorship and in retrospect, they came to me and said, \u2018we should have done it,\u201d McQuade says.<\/span>\u00a0<\/span><\/p>\n

What does this mean for your local brand?<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

At TEGNA, our relationship with fans runs deep.\u200b Whether it\u2019s local sports, the\u00a0<\/span>Super Bowl<\/span><\/a>,\u00a0<\/span>the Stanley Cup<\/span><\/a>, or the\u00a0<\/span>Olympics<\/span><\/a>, millions of fans turn to TEGNA for the voices and personalities with expertise, who have the knowledge, access, and the spark\u200b to keep fans on their feet and fully engaged.\u200b<\/span>\u00a0<\/span><\/p>\n

For advertisers, this means they can improve brand recall by aligning with TEGNA sports content. Even if you think your brand might not fit alongside sports, brand recall through sports is powerful. In fact,\u00a0<\/span>a 2020 study from Forbes<\/span><\/a>\u00a0found that \u201cMajor League Baseball official sponsors fared best in terms of generating the highest recall among those who watch the sport the most often.\u201d\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Sound Good?<\/span><\/b>
\n<\/span>Is your brand thinking of how to amplify your brand messaging in sports content? Across nearly every medium in hundreds of markets, TEGNA connects with fans\u200b in the community, living rooms, and the games. Let us keep you in good company.\u00a0<\/span>Get in Touch.\u00a0<\/span><\/a>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nothing can bring a community together better than sports.\u00a011Alive\u2019s Alec McQuade is here to share\u00a0how\u00a0the station\u2019s\u00a0World Series sponsors worked with\u00a0the\u00a0TEGNA\u00a0station\u00a0to spread the joy of a championship to the city of Atlanta.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-10314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10314"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10317"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}