{"id":10325,"date":"2021-11-29T12:20:40","date_gmt":"2021-11-29T19:20:40","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10325"},"modified":"2022-02-07T08:43:18","modified_gmt":"2022-02-07T15:43:18","slug":"trend-time-is-your-marketing-reaching-cause-driven-consumers","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/trend-time-is-your-marketing-reaching-cause-driven-consumers\/","title":{"rendered":"Trend Time: Is Your Marketing Reaching Cause-Driven Consumers?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Is your cause marketing working for your socially responsible customer? M<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">ore and more consumers are interested buying from companies that give back to social causes &#8211; especially during the holidays. Use these insights collected by #TeamTEGNA to make sure your brand is reaching this growing audience.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\"><a href=\"https:\/\/www.conecomm.com\/research-blog\/purpose-biometrics\" target=\"_blank\" rel=\"noopener nofollow\">A study from Porter Novelli<\/a> found that 72% of consumers say it\u2019s \u201cmore important than ever\u201d to purchase from companies that reflect their values, and <a href=\"https:\/\/blackhawknetwork.com\/consumers-plan-spend-more-and-gift-more-holiday-season-according-blackhawk-network-2021-holiday\" target=\"_blank\" rel=\"noopener nofollow\">the Blackhawk Network<\/a> found that\u00a0<\/span><span data-contrast=\"none\">60% of consumers are looking to buy from companies that give back to charitable causes.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">Additionally, 68% say they will purchase gift cards that benefit philanthropic endeavors. Meanwhile, the <a href=\"https:\/\/integer.com\/shopper_culture\/new-issue-of-the-checkout-cause-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">Integer Group<\/a> says that 57% will support brands that give back to local communities rather than supporting global or national causes. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">How will\u00a0these\u00a0consumers know the causes your brand supports?\u00a0<\/span><span data-contrast=\"none\">Advertising &amp; News. The Integer Group survey found that <\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">40% of consumers hear about a brand\u2019s charitable efforts through advertising, while 28% hear about it through news media.\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With 64 local news stations\u00a0in 51 markets\u00a0across the country, let the marketing experts at TEGNA help you\u00a0amplify\u00a0your\u00a0brand\u2019s\u00a0charitable efforts\u00a0to\u00a0reach cause-driven consumers\u00a0this\u00a0Holiday Season.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"none\">Sound good?\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\"><a href=\"https:\/\/www.tegna.com\/advertise\/contact\/\" target=\"_blank\" rel=\"noopener\">Let&#8217;s get in touch<\/a> to learn how we can help your brand serve the greater good of your local community.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your brand\u2019s marketing reaching the socially responsible consumer? These insights can help! With 64 local news stations in 51 markets across the country, let the marketing experts at TEGNA help you amplify your brand\u2019s charitable efforts to reach cause-driven consumers this holiday season. <\/p>\n","protected":false},"author":4,"featured_media":10326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-10325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10325"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10326"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}