
{"id":10352,"date":"2021-12-15T12:05:36","date_gmt":"2021-12-15T19:05:36","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10352"},"modified":"2023-02-15T15:00:40","modified_gmt":"2023-02-15T22:00:40","slug":"year-in-review-a-year-of-good-partnerships-with-great-results","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/year-in-review-a-year-of-good-partnerships-with-great-results\/","title":{"rendered":"Year in Review: A Year of Good Partnerships with Great Results"},"content":{"rendered":"<p><span data-contrast=\"auto\">At TEGNA, we\u2019ve had a good year with great people. We\u2019ve loved being in the good company of our partners as we work to build their brands through the power of local media. Here are a few of the highlights of some of our favorite campaigns from 2021.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-kgw-serving-up-results-with-meals-on-wheels-people\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">KGW Serving Up Results with Meals on Wheels People<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Meals on Wheels People has partnered with TEGNA\u2019s KGW for five years to help ensure its vision that no senior goes hungry or experiences social isolation. Using Broadcast, OTT, and TEGNA Attribution, the non-profit has been able to target donors and reach them no matter what screen they\u2019re looking at. Better yet, these tactics have increased the average donation amount, and the creative produced has even won an Emmy.\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-kgw-serving-up-results-with-meals-on-wheels-people\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here to learn more.\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Good Work: KGW Serving Up Results with Meals On Wheels People\" src=\"https:\/\/player.vimeo.com\/video\/629174869?h=1e312b8a89&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-empowering-agencies-with-mayblack-media-consulting\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Empowering Agencies with Mayblack Media Consulting<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">For 1-800-GOT-JUNK, broadcast television has proven to be a very successful medium. Watch as Kirk Black of\u00a0Mayblack\u00a0Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results.\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-empowering-agencies-with-mayblack-media-consulting\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here to learn more.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"TEGNA &amp;amp;\u00a0Mayblack\u00a0Media Consulting; Good Work\" src=\"https:\/\/player.vimeo.com\/video\/552653263?h=b45d415caf&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-driving-innovative-campaigns-with-audi-wilsonville\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Driving Innovative Campaigns with Audi Wilsonville<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Being in the automotive industry is all about having that edge. In working with TEGNA, Josh Kampmann, General Manager of Audi Wilsonville, certainly has it. Watch as he shares how the auto dealer\u2019s relationship with TEGNA has helped drive sales and deliver real, measurable results.\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-driving-innovative-campaigns-with-audi-wilsonville\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here to learn more.\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Good Work: Driving Innovative Campaigns with Audi Wilsonville\" src=\"https:\/\/player.vimeo.com\/video\/555770648?h=819429caf5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-watn-serves-great-results-with-tcby-andy-bs-entertainment\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">WATN Serves Great Results with TCBY &amp; Andy B\u2019s Entertainment<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Upset with another media company, Traci Sanchez was looking for a good company to help grow her two businesses. When she met Brenda\u00a0Tindle\u00a0at TEGNA\u2019s WATN in Memphis, Tennessee, it was love at first sight. Watch as the pair explains how their relationship has developed and how business blossomed as a result.\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-watn-serves-great-results-with-tcby-andy-bs-entertainment\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here to learn more.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Good Work: WATN Serves Great Results with TCBY &amp;amp; Andy B&amp;#039;s Entertainment\" src=\"https:\/\/player.vimeo.com\/video\/643653462?h=a625318303&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-by-the-yard\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Good Work: How By The Yard Generates Results with Quirky Commercials<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/good-work-by-the-yard\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here to learn more.\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Good Work: Generating Gold Medal Campaigns with KARE11 &amp;amp; By The Yard\" src=\"https:\/\/player.vimeo.com\/video\/536428361?h=6b6b3edc2c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At TEGNA, we\u2019ve had a good year with great people. We\u2019ve loved being in the good company of our partners as we work to build their brands through the power of local media.\u00a0 Here are a few of the highlights of some of our favorite campaigns from 2021 including Meals on Wheels People, Mayblack Media Consulting, 1800GotJunk, TCBY, Audi, and By the Yard.<\/p>\n","protected":false},"author":4,"featured_media":10353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-10352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-work-videos-success-stories","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10352"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10353"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}