
{"id":10410,"date":"2022-04-25T00:00:38","date_gmt":"2022-04-25T07:00:38","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10410"},"modified":"2023-01-24T15:30:06","modified_gmt":"2023-01-24T22:30:06","slug":"trend-time-%e2%80%8bthe-future-of-veterans-in-the-united-states%e2%80%8b","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/trend-time-%e2%80%8bthe-future-of-veterans-in-the-united-states%e2%80%8b\/","title":{"rendered":"Trend Time: \u200bThe Future of Veterans in the United States\u200b\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">There are no heroes in our country greater than members of our military, our veterans, and their families. Brands all across the country honor their sacrifices with programs and <\/span><span data-contrast=\"auto\">spots run by organizations like\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/how-dignity-memorial-partners-with-tegna-to-honor-our-veterans-military-heroes\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Dignity Memorial<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These programs are great ways to celebrate our country\u2019s heroes, however, according to an <a href=\"https:\/\/today.yougov.com\/topics\/politics\/articles-reports\/2021\/11\/10\/americans-say-veterans-ought-be-getting-much-more-\" target=\"_blank\" rel=\"noopener nofollow\">Economist\/YouGov Poll<\/a>, the general sentiment of Americans is that veterans deserve more than just Veteran\u2019s Day to receive support. Nearly 71%\u200b surveyed said the government does not do enough to support military veterans. Even though the overall veteran population is declining, more effort should be made to support them.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">That\u2019s where your brand can step in<\/span><\/b><span data-contrast=\"auto\">. There are more veteran-related holidays than you might expect &#8211; from Military Appreciation Month in May to National Veterans &amp; Military Family Month\u200b in November, and many more in between, such as:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">National Salute to Veteran Patients, Week of February 14\u200b\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">National Vietnam War Veterans Day, March 29\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Women Veterans Day\u200b, June 12\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Independence Day\u200b, July 4\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">National Hire a Veteran Day\u200b, July 25\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Patriot Day, September 11\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">But, it\u2019s also important to note that in the years to come, The United States Department of Veteran Affairs is seeing significant shifts in gender, age, and ethnic demographics<\/span><span data-contrast=\"auto\">, which could affect certain aspects of programs like these. <\/span><span data-contrast=\"auto\">Here\u2019s what your brand needs to know in order to honor military service and our veterans in the future.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">The Future Veteran Population\u200b<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">According to the Department of Veteran Affairs, the veteran population has been steadily declining each decade. Currently, the estimated number of veterans alive today is 18 million. Veteran Affairs predicts that this population will further decline by 35% in 2046. Not only will this population decline, but the demographics of this group will also change with a significant shift in gender, age, and ethnic demographics.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Gender<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">Currently, there are 2 million female veterans in the US, which makes up 11% of the veteran population. The number of female veterans is expected to increase to about 18% in the next 25 years. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><b><span data-contrast=\"auto\">Age<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">The veteran population will be slightly younger \u200bas the post-9\/11 veteran cohort grows, the average age of the veteran population is projected to get younger in the next 25 years. \u200bThough the overall population will continue to age, the number of veterans younger than 50 years old will increase from 27% in 2021 to 33% in 2046.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ethnic Demographics<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">Veterans are becoming more ethnically and racially diverse. Consistent with overall trends in the US, the number of veterans of non-Hispanic White descent is expected to decrease in 2046.\u200b Additionally: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The number of Hispanic and\u00a0LatinX\u00a0veterans is expected to double from 8% to 16%\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">There is projected to be a slight increase in the Black population to 15%\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Be In Good Company\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Team TEGNA is\u00a0here to help your brand craft unique campaigns to honor this target audience through an unmatched suite of services and solutions that reach consumers across through linear broadcast, over-the-top streaming (OTT), and digital solutions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Leverage our network of 64 stations in 51 markets to reach potential customers from coast to coast by placing brand messaging alongside local news headlines, weather and traffic reports, and behind-the-scenes local sports coverage.<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Click here to learn how we can help your brand reach its goals.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are no heroes in our country greater than our military members, veterans, and their families. Brands all across the country honor their sacrifices, but in the years to come, the military population will see a significant change in demographics. Here\u2019s what your brand needs to know in order to honor their service in the future.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,77],"tags":[],"class_list":["post-10410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-military","category-trend-time","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10410"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10170"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}