{"id":10668,"date":"2022-02-25T07:55:53","date_gmt":"2022-02-25T14:55:53","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10668"},"modified":"2022-05-16T12:33:02","modified_gmt":"2022-05-16T19:33:02","slug":"super-bowl-lvi-scores-touchdown-for-linear-streaming-audiences","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/super-bowl-lvi-scores-touchdown-for-linear-streaming-audiences\/","title":{"rendered":"Super Bowl LVI Scores Touchdown for Linear & Streaming Audiences\u00a0"},"content":{"rendered":"

The Super Bowl is always must-watch TV, but this year\u2019s matchup between the Los Angeles Rams and the Cincinnati Bengals ran past expectations to become the most-watched show on Linear TV in five years with 104.4 million viewers (<\/span>up 4% from last year\u2019s game).\u00a0<\/span>\u00a0<\/span><\/p>\n

According to NBC<\/span><\/a>, the showdown between quarterback Matt Stafford\u2019s Rams and Joe Burrow\u2019s Bengals also became the most-streamed Super Bowl ever, with an average 112.3M total viewers (up +16% vs 2021). This includes streaming on Peacock, NBC Sports digital platforms, NFL Digital platforms, Rams and Bengals mobile properties, and Yahoo Sports mobile properties.<\/span>\u00a0<\/span><\/p>\n

To add to the pile of records made that night, Telemundo also became the first\u00a0<\/span>Spanish-language broadcast network to air the big game, becoming the most-watched NFL game in Spanish in the US with an average of 1.9 million viewers. Meanwhile, the Halftime Show with hip-hop stars Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, 50 Cent, and Kendrick Lamar averaged 103.4 million viewers, up 7% over the show last year.\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s an exciting example of a rising linear and streaming event – when the content is a must-watch, audiences will show up in a big way.\u00a0<\/span><\/p>\n

Not only is this good news for broadcast networks, but it\u2019s also good news for brand advertisers too, as they are able to reach massive audiences during the big game. <\/span>According to iSpot metrics<\/span><\/a>:\u00a0<\/span>\u00a0<\/span><\/p>\n