
{"id":10676,"date":"2022-03-01T09:11:30","date_gmt":"2022-03-01T16:11:30","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10676"},"modified":"2022-05-16T12:26:05","modified_gmt":"2022-05-16T19:26:05","slug":"celebrating-womens-history-month-with-beth-susic-account-executive-at-5-on-your-side","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/celebrating-womens-history-month-with-beth-susic-account-executive-at-5-on-your-side\/","title":{"rendered":"Celebrating Women\u2019s History Month with Beth Susic, Account Executive at 5 on Your Side\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">At TEGNA, we are fortunate to find good, smart females at all levels of our organization. For Women\u2019s History Month, we are celebrating some of our most fabulous females, and this week we\u2019re highlighting Beth Susic, Account Executive at <a href=\"https:\/\/www.ksdk.com\/\" target=\"_blank\" rel=\"noopener nofollow\">5 on Your Side<\/a> in St. Louis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Then: Talk about your career path how you got to where you are today at TEGNA.\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">PERSISTENCE:<\/span><\/b><span data-contrast=\"auto\"> My professional career started at a digital marketing company in the Client Services department. I sat close to the sales team, and I loved the energy, competitiveness, and fun I would feel radiating from them every day. I knew I wanted to be a part of what they had going on. I applied for the next available sales position and was turned down &#8211; I didn&#8217;t have experience or product knowledge. So I took it upon myself to dive into every professional development opportunity my company offered: Google certification, sales training, communication, and leadership development.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I interviewed for that job three times before they gave me a chance. It wasn&#8217;t long before I was a regular in the winner&#8217;s circle, awarded the Sales Person of the Year multiple times, coaching teammates and rolling out packages I developed nationally.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I was recruited to TEGNA by a former colleague of that digital marketing company who recognized my dedication to excellence and believed in me.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Now: What is your current role at TEGNA?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">PROBLEM SOLVER:<\/span><\/b><span data-contrast=\"auto\"> I am an Account Executive. I use my passion for marketing, creativity, big heart (yes \u2013 you have to care to be successful!), and problem-solving skills to craft advertising plans for local businesses. It&#8217;s fun.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Halo Moment: What was the most rewarding project you&#8217;ve worked on at TEGNA?\u00a0 <\/span><\/b><\/h3>\n<p><b><span data-contrast=\"auto\">INNUMERABLE: <\/span><\/b><span data-contrast=\"auto\">This will sound cheesy, but I believe that what I do changes businesses and lives. My clients don&#8217;t have money to waste and need their campaigns to produce RESULTS. I take that very seriously and understand it firsthand because my husband is a small business owner. Every client who trusts me is a part of my &#8220;halo moment.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Good Company: What does being in good company mean to you?<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">CHARACTER:<\/span><\/b><span data-contrast=\"auto\"> Being in Good Company means doing what you say you&#8217;re going to do, delivering results, giving back to the community, and doing the right thing \u2013 even when no one is looking. I feel blessed to work with a good company and good human beings.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Note to Self: What advice would you give yourself looking back on earlier days in your career?\u00a0\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">NEVER GIVE UP:<\/span><\/b><span data-contrast=\"auto\"> Be intentional about what you set out to accomplish. Persistence pays off. You are smart. You are capable. You have everything you need to be successful, and you will pave your own path.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Tangible &amp; Emotional Intelligence: What advice would you give to someone looking to work in media\/sales\/marketing?<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">ALIGNMENT:<\/span><\/b><span data-contrast=\"auto\"> Get started with a company that has a culture that aligns with your beliefs, work your butt off, and work your way up. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">ATTITUDE: <\/span><\/b><span data-contrast=\"auto\">Attitude is everything! Incredible happiness and change occur when you decide to control what you do have power over instead of obsessing over what you don&#8217;t.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10677 alignleft\" src=\"https:\/\/www.tegna.com\/advertise\/wp-content\/uploads\/sites\/2\/2022\/03\/Beth-Susic-2-min-270x405.jpg\" alt=\"\" width=\"169\" height=\"254\" \/><\/p>\n<h3><b><span data-contrast=\"auto\">Why is Women&#8217;s History Month important to you?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\">CELEBRATE:<\/span><\/b><span data-contrast=\"auto\"> We don&#8217;t regularly think about our accomplishments, and we certainly don&#8217;t celebrate them. Women\u2019s History Month is an important reminder of everything we have done to make the world what it is today. <\/span><\/p>\n<p><span data-contrast=\"auto\">I love this quote from Shireen Dodson, \u201cIf we want our girls to benefit from the courage and wisdom of the women before them, we have to share the stories.\u201d I hope my daughter Amelia, and all of the girls out there, see this and know they can play a critical role in shaping the future.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;This will sound cheesy, but I believe that what I do changes businesses and lives. My clients don&#8217;t have money to waste and need their campaigns to produce RESULTS. I take that very seriously and understand it firsthand because my husband is a small business owner. Every client who trusts me is a part of my &#8216;halo moment.'&#8221;\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-10676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-people","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10676"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10679"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}