{"id":10723,"date":"2022-04-01T07:35:12","date_gmt":"2022-04-01T14:35:12","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10723"},"modified":"2023-07-11T13:13:17","modified_gmt":"2023-07-11T20:13:17","slug":"good-news-from-around-the-horn-gen-zs-spending-habits-oscar-ads-and-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-news-from-around-the-horn-gen-zs-spending-habits-oscar-ads-and-more\/","title":{"rendered":"Good News from Around the Horn: Gen Z\u2019s Spending Habits, Oscar Ads, and More!\u00a0"},"content":{"rendered":"

This week, we’re looking at the spending habits of Gen Z, March Madness viewership, sports advertising<\/a> trends, Oscar ads, Nielsen\u2019s agreement to be acquired by a private equity group, and more.<\/p>\n

Ad Age: <\/b>Nielsen\u2019s New Owners Face Pressure to Measure Better at Lower Cost<\/span>
\n<\/span><\/a>Nielsen was recently acquired by a private equity group in a $16 billion deal, and big changes could soon be on the way as the company faces scrutiny for a variety of reasons and the industry demands transparency and a commitment to the future of TV data measurement.\u00a0<\/span><\/p>\n

eMarketer:<\/b> US Generation Z Financial Behaviors Careful Saving, Frugal Spending, and a Strong Sense of Purpose<\/span><\/a>
\nThe next generation with spending power is riddled with financial anxiety. In turn, they\u2019re adopting trends that include saving and investing with companies that reflect their values, as well as money management that doesn\u2019t go through traditional financial institutions.\u00a0<\/span><\/p>\n

Next TV\/Broadcasting+Cable<\/b>:<\/b> Media &Entertainment Brands Dominate Oscar Commercial Breaks<\/span><\/a>
\nDespite being clouded by the slap, 104 commercials aired during coverage of this year\u2019s Academy Awards with media and entertainment brands like Hulu, Apple TV Plus, Disney Plus, and\u00a0 Discovery Plus leading the way. Other categories include technology, finance, and auto.\u00a0<\/span><\/p>\n

Sports Business Journal:<\/b> NCAA Tourney viewership up 13% headed to Final 4<\/span><\/a>
\nThe March Madness Tournament is seeing increased viewership this year, up 13% from 2021, headed into the Final Four, with 3.84 million viewers per game.<\/span><\/p>\n

Sound Good?<\/span><\/b><\/h4>\n

If you like what you\u2019re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand.\u00a0<\/span>Let\u2019s get in touch.<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides.<\/p>\n","protected":false},"author":4,"featured_media":10724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-10723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10723"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10724"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}