{"id":10731,"date":"2022-04-07T09:22:56","date_gmt":"2022-04-07T16:22:56","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10731"},"modified":"2022-04-07T09:40:19","modified_gmt":"2022-04-07T16:40:19","slug":"getting-creative-how-connecticut-office-of-the-arts-partners-with-tegnas-fox61-to-promote-the-arts","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/getting-creative-how-connecticut-office-of-the-arts-partners-with-tegnas-fox61-to-promote-the-arts\/","title":{"rendered":"Getting Creative: How\u00a0Connecticut Office of the Arts Partners With TEGNA’s FOX61 to Promote the Arts"},"content":{"rendered":"

From murals to music, poetry, and performances, dance and fashion, to everything in between, the arts are the heart and soul of so many communities across the country – especially in Connecticut, a state where there are more arts organizations than there are towns. It\u2019s also a $9B industry that represents more than 57,000 careers in the state.<\/span><\/p>\n

\u201cThe arts are at the center of healthy communities with strong economies and vibrant neighborhoods,\u201d says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. \u201cOur job at the CT Office of the Arts is to foster the creative ecosystem. The community of artists and creative workers in the state is so big and we want to see those numbers continue to grow.\u201d<\/span><\/p>\n

To help reach this goal of growing the arts community, Shapiro partnered with <\/span>TEGNA\u2019s FOX61<\/span><\/a> on <\/span>Connecticut Creative Futures<\/span><\/a>, an arts-based initiative highlighting local artists, educators, advocates, and regional cultural districts in order to promote the many valuable and viable career options for young people in Connecticut.<\/span><\/p>\n

\u201cBy highlighting practicing local artists, who represent the fabulous diversity of our population, as well as the many career paths that artists follow, we hope to encourage kids on their artistic career path and reassure parents that the arts are alive and well \u2013 and lead to great jobs right here in the state,\u201d says Shapiro.\u00a0<\/span><\/p>\n

Connecticut Creative Futures<\/span><\/a> includes a high-frequency, unified message across broadcast, OTT, digital, and community outreach initiatives. In the messaging, key influencers, organizations, and community events such as the CT Creative Futures Art Award, \u200bare highlighted to inspire and create engagement. FOX61 also leverages Student News to help reach its target audience of school-aged children and teens.\u00a0<\/span><\/p>\n

\u201cTEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is. And, it doesn\u2019t hurt that FOX61 is already deep into supporting community events, schools, and students,\u201d says Shapiro.\u00a0<\/span><\/p>\n

\u201cMost importantly, their team across the board is available to us, they are knowledgeable guides to the process, they are responsive and willing to work with us and support our work every step of the way. Having a partner who is willing to listen to what our needs are, and make suggestions and recommendations based on really hearing what we say, is invaluable.\u201d\u00a0<\/span><\/p>\n

Trish Hesslein, Community Marketing Manager at FOX61, agrees wholeheartedly on the partnership and the impact the campaign is having on the community.\u00a0<\/span><\/p>\n

\u201cThis is a great partnership and I have to say I’ve really learned a lot,\u201d Hesslein says. \u201cThese are wonderful people to work with and we’ve met some extraordinary people across Connecticut that are living their best lives through the arts and really helping a lot of folks make an impact.\u201d<\/span><\/p>\n

She adds, \u201cThis campaign absolutely fits into the \u2018Be in Good Company\u2019 mold because we are making sure that we can represent many different people in our community,\u201d adds Hesslein. \u201cIt makes me feel really proud to know that we are able to help a really broad spectrum of wonderful people share their stories and see the positive effects of the campaign.\u201d<\/span><\/p>\n

Sound Good?\u00a0<\/b><\/h4>\n

Is your brand looking to support the arts in your local community? <\/span>Let\u2019s Get In Touch!\u00a0<\/span><\/a>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOur job at the CT Office of the Arts is to foster the creative ecosystem,\u201d says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. \u201cThe community of artists and creative workers in the state is so big and we want to see those numbers continue to grow.\u201d She adds, \u201cTEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.\u201d<\/p>\n","protected":false},"author":4,"featured_media":10732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-10731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10731"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10732"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}