{"id":10745,"date":"2023-03-17T08:15:39","date_gmt":"2023-03-17T15:15:39","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10745"},"modified":"2024-08-23T12:00:09","modified_gmt":"2024-08-23T19:00:09","slug":"your-brand-forecast-sunny-with-a-chance-of-major-tv-ott-digital-coverage","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/your-brand-forecast-sunny-with-a-chance-of-major-tv-ott-digital-coverage\/","title":{"rendered":"Your Brand Forecast: Sunny with a Chance of Major TV, OTT, &#038; Digital Coverage \u200b"},"content":{"rendered":"<p><span data-contrast=\"auto\">Whether it\u2019s raining cats and dogs or sunny skies for days, <\/span><b><span data-contrast=\"auto\">millions of Americans depend on their local TV meteorologists<\/span><\/b><span data-contrast=\"auto\"> for the weather reports that affect their daily lives.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From Emmy-award-winning meteorologist <\/span><a href=\"https:\/\/www.12news.com\/article\/about-us\/team-bios\/krystle-henderson-meteorologist-reporter\/75-33576133\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Krystle Henderson<\/span><\/a><span data-contrast=\"auto\"> at 12 News in Phoenix to KARE 11 meteorologist <a href=\"https:\/\/www.kare11.com\/article\/about-us\/team-bios\/belinda-jensen\/89-14695332\" target=\"_blank\" rel=\"noopener nofollow\">Belinda Jensen<\/a><\/span><span data-contrast=\"auto\">\u00a0in Minneapolis, <\/span><b><span data-contrast=\"auto\">TEGNA\u2019s local weather teams create a unique bond with millions of loyal users<\/span><\/b><span data-contrast=\"auto\"> who depend on us to provide accurate, real-time weather forecasts so they can make informed decisions about their day.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Better yet, our award-winning, industry-leading meteorologists anchor much more than just weather news. They ground their communities with a commitment to local needs and causes, helping fulfill TEGNA\u2019s mission to serve the greater good of our local communities, such as <\/span><a href=\"https:\/\/www.kare11.com\/weatherminds\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">KARE 11\u2019s WeatherMinds<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Being part of TEGNA\u2019s local weather forecasts in our 51 markets nationwide will have your brand made in the shade. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With consistent, highly visible branding, the following sponsorship opportunities <\/span><b><span data-contrast=\"auto\">organically intercept consumers during a time of need<\/span><\/b><span data-contrast=\"auto\"> and create a \u2018go-to\u2019 consistency that can build a brand\u2019s affinity as a community partner. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">First Impression Sponsorship. <\/span><\/b><span data-contrast=\"auto\">With the First Impression Sponsorship, your brand takes top billing, literally, atop each and every TEGNA station\u2019s weather page.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Integrated Weather Headlines.<\/span><\/b><span data-contrast=\"auto\"> With a sponsorship of Weather Headlines, you ensure your brand is alongside key information and with an engaged audience every step of the way. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">User-Generated Weather Stories.<\/span><\/b><span data-contrast=\"auto\"> \u200bWhen the weather comes alive with photos and videos from each station\u2019s community, your brand can be a partner in sharing all these user-generated stories across every TEGNA market.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Severe Weather Sponsorship. <\/span><\/b><span data-contrast=\"auto\">\u200bIt\u2019s weather news at its most crucial, where any minute things can change, and every moment could save a life. With Severe Weather Sponsorship your brand is there as a trusted and valued partner. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Local news has emerged as one of the safest environments for advertisers<\/span><\/b><span data-contrast=\"auto\"> and is a proven and powerful vessel for brand messaging.\u200b \u00a0<\/span><a href=\"https:\/\/www.iab.com\/insights\/the-news-trust-halo-how-advertising-in-news-benefits-brands\/\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">According to the IAB<\/span><\/a><span data-contrast=\"auto\">, 84% of consumers feel that advertising within news increases or maintains brand trust, and 45% are more likely to visit the brand\u2019s website or search for more information online. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adding to the credibility of our weather teams, <\/span><b><span data-contrast=\"auto\">all TEGNA platforms \u2013 linear TV, streaming TV, digital, and mobile \u2014 are TAG Certified Against Ad Fraud.<\/span><\/b><span data-contrast=\"auto\"> Our clients can feel confident that we provide a brand-safe, fraud-free environment for their media spend.\u200b <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Sound Good?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><br \/>\n<\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\">Let&#8217;s get in touch<\/a> if your brand is ready for sunny skies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.\u200b Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. \u200bThat\u2019s where TEGNA can help make it rain.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,52,295,89],"tags":[206],"class_list":["post-10745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast","category-best-practice-tips","category-video","category-weather","tag-weather-marketing","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10745"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10746"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}