{"id":10757,"date":"2022-04-22T09:08:21","date_gmt":"2022-04-22T16:08:21","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10757"},"modified":"2022-12-06T11:36:57","modified_gmt":"2022-12-06T18:36:57","slug":"nfl-draft-why-your-brand-should-be-advertising-with-tegna-locked-ons-sports-coverage","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/nfl-draft-why-your-brand-should-be-advertising-with-tegna-locked-ons-sports-coverage\/","title":{"rendered":"NFL Draft: Why Your Brand Should Be Advertising with TEGNA &amp; Locked On\u2019s Sports Coverage\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">It seems there is a podcast for everything these days, and it\u2019s good news for brands looking to advertise on the platform.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While reaching niche audiences &#8211; like those following the <\/span><a href=\"https:\/\/cms.megaphone.fm\/channel\/lockedonnfldraft\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">NFL Draft<\/span><\/a><span data-contrast=\"auto\"> with TEGNA\u2019s <\/span><a href=\"https:\/\/lockedonpodcasts.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Locked On Podcast Network<\/span><\/a><span data-contrast=\"auto\"> &#8211; brands are able to not only have a non-intrusive way to distribute messaging but also see higher engagement rates and increased loyalty.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And when it comes to the NFL, it\u2019s no secret that these fans are passionate. They often turn to voices, personalities, industry-leading insiders, and hometown heroes with the knowledge, access, and spark\u200b to keep audiences informed, excited, and ready to play ball. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s where TEGNA\u2019s Locked On Podcast can really make a difference for your brand. With 160 podcasts for teams in the NFL, NBA, NHL, MLB, and dozens of college teams, your brand has a unique opportunity to connect with fans in the community, their living rooms, at the games, and online.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cFootball unites. It brings families together. It brings friends together. It brings strangers together all across the world. I think that\u2019s something really special, unique, and should be cherished forever,\u201d says Louie DiBiase, host of Locked On Eagles.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Better yet, Locked On is putting up great stats in 2022.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">In March 2022 Locked On set a new network record for monthly audience, hitting 16,740,426 listens and views combined, a 104% audience increase year over year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Audience growth continues to soar with Q1 2022 finishing 96% higher year over year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Locked On\u2019s push in video podcasting is a driving force in the network\u2019s growth with video views up 29% quarter over quarter.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u201cIt\u2019s important for advertisers to recognize not only the power of podcasts but the power that sports podcasts have on audiences,\u201d says Dave Neway, VP of Ad Sales Marketing at TEGNA. \u201cTime and again, we\u2019ve seen how engaged sports audiences are, and in this brand-safe environment, brands can thrive by aligning with big sporting events, from the NFL Draft all the way to the Super Bowl.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And speaking of the Super Bowl, the big game between the Los Angeles Rams and the Cincinnati Bengals ran past expectations to become the <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/super-bowl-lvi-scores-touchdown-for-linear-streaming-audiences\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">most-watched show on Linear TV in five years<\/span><\/a><span data-contrast=\"auto\"> with 104.4 million viewers (up 4% from last year\u2019s game).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Building on that success and kicking off the 2022 season with the NFL Draft, Locked On is ready to provide coverage to engaged audiences all across the country.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cLocked On NFL will cover the NFL Draft on all three days, from the first pick to the last, with expert insights and opinions that only Locked On can deliver,\u201d says Carl Weinstein, Chief Operating Officer of TEGNA\u2019s Locked On Podcast Network.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This coverage includes Mock Draft Mondays and Top 5 Player Lists with Eric Crocker (former AFL\/NFL cornerback) and Ryan Tracy (Analytics Expert), The Ultimate Mock Draft Special Podcast with NFL Analyst Brian Peacock and former scout Matt Williamson, and Locked On NFL Draft Live.\u00a0 <\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Sound Good?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">The power of the NFL presents a unique opportunity for brands to see the unmatched reach of passionate fans with unique messaging and a halo effect. With award-winning journalists and coverage from Locked On, TEGNA stations are uniquely positioned to help your brand reach its goals no matter what business you are in. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a niche audience &#8211; like those following the #NFLDraft with TEGNA\u2019s Locked On Podcast Network &#8211; brands are able to not only have a non-intrusive way to distribute messaging but also see higher engagements rates and increased loyalty. Here\u2019s how your brand can draft up a new winning campaign for the upcoming NFL season.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,67],"tags":[],"class_list":["post-10757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-sports","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10757"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10759"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}