{"id":10767,"date":"2022-04-29T09:07:27","date_gmt":"2022-04-29T16:07:27","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10767"},"modified":"2023-04-26T07:57:39","modified_gmt":"2023-04-26T14:57:39","slug":"nurses-week-how-one-beck-masten-buick-gmc-honors-our-health-care-heroes-with-tegnas-kiii","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/nurses-week-how-one-beck-masten-buick-gmc-honors-our-health-care-heroes-with-tegnas-kiii\/","title":{"rendered":"Nurses Week: How One Beck & Masten Buick GMC Honors our Health Care Heroes with TEGNA\u2019s KIII\u00a0"},"content":{"rendered":"

Looking back on the early days of the pandemic, we witnessed brave men and women in the medical field risk their lives to help heal our country. Acting as heroes, they ran toward danger while everyone else stayed at home.\u00a0<\/span>\u00a0<\/span><\/p>\n

Looking for ways to honor their sacrifices and selfless work, Melynda Lewis, General Manager of <\/span>Beck & Masten Buick GMC Coastal Bend<\/span><\/a>, partnered with <\/span>TEGNA\u2019s KIII <\/span><\/a>for Nurses Week, a program recognizing these incredible healthcare workers during National Nurses Week.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThe goal of our alignment with Nurses Week was to highlight and uplift the nurses,\u201d says Lewis. \u201cIt\u2019s so strange to think about a pre-pandemic world, but at the time they were going through it, and my goal was to remind everyone of that.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Those reminders came in the form of 30-second spots on KIII while airing stories recognizing nurses serving at the forefront via Broadcast, OTT streaming, and via social media and the KIII website, mobile app, and Facebook page.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u201cNurses are very much part of everything we do – not just when you\u2019re in trouble, but also when you\u2019re celebrating. If you get in a car accident, nurses are the ones that are there, and then they are there when babies are brought into life,\u201d says Lewis. \u201cI feel like they’re just such a quiet part of everyone’s it’s just so important to us that we are supporting them, as well as every front-line worker, and everyone that supports the community.\u201d<\/span>\u00a0<\/span><\/p>\n

Account Executive Ken Schuetze notes that Lewis\u2019 passion is palpable. \u201cYou can tell she’s very passionate about it and she has the love for what our nurses and first-responders do,\u201d Schuetze says.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cNot only is she able to support the cause, but in this competitive market, <\/span>Beck & Masten Buick GMC <\/span><\/a>stand out. Who are you going to buy your vehicle from? One that shows goodwill for nurses and healthcare workers, or one that says nothing?\u201d asks Schuetze. \u201cPeople gravitate towards Beck & Masten because of this support.\u201d<\/span>\u00a0<\/span><\/p>\n

Better yet, data backs up Schuetze’s intuition. <\/span>A study from Porter Novelli<\/span><\/a> found that 72% of consumers say it\u2019s \u201cmore important than ever\u201d to purchase from companies that reflect their values, and <\/span>the Blackhawk Network<\/span><\/a> found that 60% of consumers are looking to buy from companies that give back to charitable causes.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u201cIt’s so important it is for us to be able to have the chance to raise awareness for nurses,\u201d says Lewis. \u201cWe want people to know we’re aware of who supports us first in a lot of different ways, but also who supports our community. We support the people that keep us going when we\u2019re up, when we\u2019re down, and we support those who keep us safe, healthy, and happy.\u201d<\/span>\u00a0<\/span><\/p>\n

Knowing that results from TV ad campaigns can be tricky to measure, Lewis notes positive feedback from aligning messaging with KIII\u2019s Nurses Week.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cKnowing how advertising generally works in a human’s mind, there\u2019s no way to quantify the value of a campaign like this,\u201d says Lewis. \u201cBut I can say there\u2019s an intrinsic value for us across the board. \u201cFor me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.\u201d<\/span>\u00a0<\/span><\/p>\n

Sound good?\u00a0<\/span><\/b>
\n<\/span>Contact our team<\/a> to learn how TEGNA can help you craft a better hospital marketing strategy<\/a> today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With Nurses Week, there\u2019s an intrinsic value for us across the board,\u201d says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. \u201cFor me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.\u201d\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,84],"tags":[],"class_list":["post-10767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-results","category-health-care","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10767"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10768"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}