{"id":10797,"date":"2022-05-11T09:32:47","date_gmt":"2022-05-11T16:32:47","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10797"},"modified":"2022-05-16T12:01:34","modified_gmt":"2022-05-16T19:01:34","slug":"place-your-bets-how-your-brand-can-hit-the-jackpot-with-the-rise-in-sports-betting","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/place-your-bets-how-your-brand-can-hit-the-jackpot-with-the-rise-in-sports-betting\/","title":{"rendered":"Place Your Bets: How Your Brand Can Hit the Jackpot With The Rise in Sports Betting\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Move over Las Vegas. In 2021, a total of 11 states in the country legalized sports betting. \u200bAs the industry continues to expand to new markets, its popularity has also increased. The popularity of gaming has positively impacted Americans\u2019 perceptions of the industry, as the American Gaming Association has found:\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">87% believe gaming is an acceptable form of entertainment for themselves and others\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">73% support legalized sports betting in their home state \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">64% say gaming provides high-quality jobs<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As a result of these changing attitudes, <\/span><a href=\"https:\/\/morningconsult.com\/2022\/01\/18\/sports-betting-trends\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">The Morning Consult<\/span><\/a><span data-contrast=\"auto\"> reports the number of adults gambling in sports more than doubled from 5%-12% from January to December. The <\/span><a href=\"https:\/\/www.americangaming.org\/new\/american-favorability-toward-gaming-grows-as-industry-expands\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">American Gaming Association<\/span><\/a><span data-contrast=\"auto\"> also reports that 1 in 5 US adults said they bet on sports at least once per month.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meanwhile, through July 2021, the commercial gaming industry <\/span><a href=\"https:\/\/www.americangaming.org\/new\/american-favorability-toward-gaming-grows-as-industry-expands\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">generated $4.83 billion<\/span><\/a><span data-contrast=\"auto\">, breaking the annual revenue that was set in 2019 &#8211; and those numbers are expected to rise. A study conducted by Gabelli Securities and the US Census estimates revenue in 2022 will be more than $3.5 billion. By 2028, industry revenue is expected to triple to more than $10 billion.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What does this mean for your brand?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sports fans are passionate, and for those 1 in 5 adults that bet on sports at least once a month, they\u2019ll be looking to trusted voices, personalities, industry-leading insiders, and hometown heroes who have the knowledge, the access, and the spark\u200b to keep audiences informed, excited, and ready to place their bets.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s where TEGNA comes into play. With 64 stations in 51 markets, our local broadcasts paired with the Locked On Podcast Network, provide a brand-safe environment where brands can thrive in aligning with big sporting events &#8211; like the upcoming NFL season or the World Cup in Qatar.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, our partners at Honda Dealers of the Carolinas sponsored a Tackle Your Tailgate spot aired on <a href=\"https:\/\/www.wcnc.com\/\" target=\"_blank\" rel=\"noopener nofollow\">WCNC<\/a> in support of the Carolina Panthers. While this segment did not showcase the dealer\u2019s vehicles, it was still an opportunity for Honda to stay top of mind with Panther fans and show their support for the hometown team. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Sound Good? <\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">With 64 stations in 51 markets, and our award-winning sports journalists, TENGA stations are uniquely positioned to help your brand reach its goals no matter what business you are in. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the legalization of sports betting in several states, the popularity of gaming is growing fast. Here\u2019s how your brand can cash in on this hot new trend.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-10797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10797"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10794"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}