{"id":10805,"date":"2022-05-12T10:36:04","date_gmt":"2022-05-12T17:36:04","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10805"},"modified":"2022-11-16T12:02:14","modified_gmt":"2022-11-16T19:02:14","slug":"trend-time-mental-health-takes-top-priority-as-travel-tourism-return-to-normal","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/trend-time-mental-health-takes-top-priority-as-travel-tourism-return-to-normal\/","title":{"rendered":"Trend Time: Mental Health Takes Top Priority as Travel &amp; Tourism Return to Normal"},"content":{"rendered":"<p><span data-contrast=\"auto\">After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. In fact, <\/span><a href=\"https:\/\/www.destinationanalysts.com\/blog-update-on-american-travel-trends-sentiment-week-of-january-31st\/\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">77% of Americans are very excited<\/span><\/a><span data-contrast=\"auto\"> to travel in 2022.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What are they excited about? Improving their mental health, Experiencing something new, and reconnecting with family and friends.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amid the pandemic, many people have realized their mental well-being should be a top priority in their lives, and 85% of consumers surveyed by <\/span><a href=\"https:\/\/about.americanexpress.com\/all-news\/news-details\/2021\/Amex-Trendex-Consumers-Prioritizing-Wellness-and-Mental-Health-with-their-Time-Money-and-Travel-Plans\/default.aspx\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">Amex Trendex<\/span><\/a><span data-contrast=\"auto\"> agree they feel most restored after traveling. On top of that: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">88% of consumers agree that travel helps them improve their mental health<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">62% want to go on vacation to relax and unwind\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">55% are willing to pay extra for wellness activities on future vacations<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Family travel is also at the top of most Americans\u2019 plans this year, as 44% are looking to reconnect with family and friends.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to planning these trips, Americans are planning to spend more on travel than in years past, with <\/span><a href=\"https:\/\/www.ipx1031.com\/americas-biggest-tax-procrastinators-2021\/\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">a budget of $4100<\/span><\/a><span data-contrast=\"auto\">.To stretch these dollars as far as possible, consumers are searching the web for the best deals with flexible options and loyalty programs.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How can your brand capture some of the dollars tourists will spend on travel this year?\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Thousands of brands have benefitted from aligning messaging with TEGNA affiliates through broadcast, OTT, and digital platforms. Both broadcast and streaming TV advertising drive interest and awareness that kicks off the consumer journey with broad market reach to motivate action and create a spike in search.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, Malik Mingo of WWL\u2019s Great Day Lousiana hosts a program called One Tank Trips which gives viewers a first-hand look at the local activities, attractions, people, and cuisine that make each area of New Orleans so special. Several brands, such as <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trip-baton-rouges-food-scene\/289-f5f51e5f-9024-46ef-90c5-2bb30a86503a\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">Visit Baton Rouge<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-renaissance-battle-house\/289-4cd99476-6b70-4a10-88ea-1f9676ebed40\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">The Battle House Renaissance Mobile and Spa<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-french-quarter-phantoms-tours\/289-8cd9381b-1e37-4f2d-a523-5e2a5c6e4e40\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">French Quarter Phantoms Tours<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.wwltv.com\/video\/entertainment\/television\/programs\/great-day-louisiana\/one-tank-trips-buccaneer-state-park\/289-a476ebb1-d572-4754-be64-230dc1a32712\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">Buccaneer State Park <\/span><\/a><span data-contrast=\"auto\">have partnered with One tank Trips to reach and engage potential travelers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Sound Good?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let&#8217;s Get in Touch to learn how we can help grow your brand. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. Here&#8217;s what your brand needs to know as you look to capture some of the dollars tourists will spend on travel this year.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,77],"tags":[],"class_list":["post-10805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-trend-time","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10805"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10806"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}