{"id":10822,"date":"2022-05-30T08:22:47","date_gmt":"2022-05-30T15:22:47","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10822"},"modified":"2023-02-08T14:20:56","modified_gmt":"2023-02-08T21:20:56","slug":"building-the-future-with-oakwood-homes-9news","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/building-the-future-with-oakwood-homes-9news\/","title":{"rendered":"Building the Future with Oakwood Homes & 9News\u00a0\u00a0"},"content":{"rendered":"

Oakwood Homes<\/a> in Colorado face unique challenges when it comes to marketing and advertising. The community and home builder face the task of attracting a broad, but niche audience. This includes \u201cpeople in every stage of life\u201d from first-time homebuyers to adults in the 55+ active communities<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

TEGNA\u2019s 9News<\/a> in Denver has been there to help along the way – even to surpass goals during the height of COVID – with an integrated campaign including Linear Broadcast, OTT, and digital elements. Thanks to the ability to target the right audiences and measure the results with TEGNA Attribution<\/a>, Oakwood is able to see some amazing results.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThe combination of TV and OTT is great because it gets your message to the right people,\u201d says Jennifer Kempton, Account Executive at 9News. \u201cTV is amazing when it comes to reaching the masses through habitual programs that they watch on a daily basis, like the news, and digital is a great way to hit a more targeted audience and individuals that you deem your ideal clientele.\u201d<\/span>\u00a0<\/span><\/p>\n

Kempton adds, \u201cIt really is important to be reaching people in different ways because it’s all about getting them at the right time and the right place. When you’re reaching them on TV and while they’re surfing the internet, or while they’re streaming their favorite show, the reminder messages will get them to convert.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

And with TEGNA Attribution<\/a>, it gets better. Not only can the marketing team at Oakwood prove that the company\u2019s marketing dollars are effective in reaching the right audiences, but are also increasing website traffic and sales. <\/span>\u00a0<\/span><\/p>\n

\u201cThis strategy has been a huge win for us,\u201d says Kyleigh Shaw, former marketing manager at Oakwood Homes. \u201cWe\u2019ve exceeded our sales goals, our website traffic jumped more than 50%, location visits increased, and virtual tour videos were up 100%.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cMeasurement and TEGNA Attribution<\/a> is a game-changer when it comes to marketing,\u201d says Kempton. \u201cI love the fact that we are able to prove results to our clients and that I can take insights from TEGNA Attribution reports and give my best recommendation to make sure that we’re capitalizing on the marketing budget and optimizing the campaign on a continual basis.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Sound Good?\u00a0<\/span><\/b>\u00a0<\/span><\/h4>\n

At TEGNA, being in good company means always having someone in your corner. If you\u2019re looking for a media partner that always makes sure that your marketing dollars are effective, <\/span>let\u2019s get in touch<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,72,59,86],"tags":[],"class_list":["post-10822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast","category-good-results","category-home-services","category-ott","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10822"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10827"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}