{"id":10893,"date":"2024-06-24T09:22:35","date_gmt":"2024-06-24T16:22:35","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10893"},"modified":"2024-06-24T14:19:41","modified_gmt":"2024-06-24T21:19:41","slug":"3-ways-to-celebrate-america-and-the-4th-of-july-with-team-tegna","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/3-ways-to-celebrate-america-and-the-4th-of-july-with-team-tegna\/","title":{"rendered":"4th of July Marketing: Tips for Great Campaigns + Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">During holidays, many TEGNA viewers rely on local news for event details, weather updates, and party tips. They look for inspiration to make their celebrations memorable. With decades of experience, we know what works for brands looking to connect with audiences through Fourth of July Advertising. Here\u2019s how your brand can get in on the action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From sea to shining sea, local news has emerged as one of the safest environments for advertisers. It is a proven and powerful vessel for brand messaging \u2013 especially during the holidays. Discover how to make a successful Fourth of July campaign and why it can improve your customer connection.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>The Importance of Preparing for 4th of July Marketing Campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are several reasons that brands should consider prioritizing 4th of July promotions:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Weather Impacts Sales<\/b><span style=\"font-weight: 400;\">: Specific industries, such as ice cream stores, sunscreen, and outdoor malls, will be positively impacted by the summer season. Watson Advertising finds that <\/span><a href=\"https:\/\/info.watsonadvertising.ibm.com\/Summer-Preview-Infographic.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">92% of people<\/span><\/a><span style=\"font-weight: 400;\"> surveyed say that summers impact how much time they spend outside. Also, 81% of respondents noted that summer weather affects <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/10-marketing-ideas-for-your-home-remodeling-business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">home improvement<\/span><\/a><span style=\"font-weight: 400;\"> projects and alcoholic beverage choices.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Sales for Specific Product Categories are High<\/b><span style=\"font-weight: 400;\">: Since the Fourth of July centers around barbeques and outdoor activities, specific product categories benefit greatly through Fourth of July promotions. In fact, <\/span><a href=\"https:\/\/capitaloneshopping.com\/research\/july-4th-shopping-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">only 5% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> stated that they had no plans to make any purchases in preparation for the holiday. Consider the following stats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/capitaloneshopping.com\/research\/july-4th-shopping-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">1 out of 2 Americans<\/span><\/a><span style=\"font-weight: 400;\"> are buying snacks for their Fourth of July celebration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forecasts indicate that Americans may have spent <\/span><a href=\"https:\/\/capitaloneshopping.com\/research\/july-4th-shopping-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">three times<\/span><\/a><span style=\"font-weight: 400;\"> what they budgeted for alcohol.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/capitaloneshopping.com\/research\/july-4th-shopping-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">About 37% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> are buying plastic utensils and cutlery for the event.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>8 Tips for Creating a Successful 4th of July Marketing Campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For companies looking to create more <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/tips-for-good-tv-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">effective advertisements<\/span><\/a><span style=\"font-weight: 400;\">, consider the following 4th of July-themed promotional ideas:\u00a0<\/span><\/p>\n<h3><b>1. Understand Your Target Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before creating any campaign, it\u2019s important to understand a target audience\u2019s desires, concerns, and challenges. Holidays can be a great time to connect with audiences through clever and creative ideas. However, if these don\u2019t connect with your target audience, these ads can run flat, no matter how good the intention was. Before beginning any ad campaign, be sure to create <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/how-to-create-marketing-persona-profiles\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer personas<\/span><\/a><span style=\"font-weight: 400;\"> so you understand what creative best resonates with your customers and what channels they prefer. These insights can then be used to create an effective <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/what-is-media-planning-the-ultimate-guide-to-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">media plan<\/span><\/a><span style=\"font-weight: 400;\"> focused on data-driven insights.\u00a0<\/span><\/p>\n<h3><b>2. Offer Discounts &amp; Giveaways<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Summer and 4th of July sales are a great way to increase foot traffic and online sales. This can include limited-time discounts, product samples, or free shipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giveaways can also be a great opportunity to increase engagement with your company. ZGrills uses <\/span><a href=\"https:\/\/www.facebook.com\/Zgrills\/photos\/a.214243432293937\/1131204563931148\/?type=3\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">giveaways<\/span><\/a><span style=\"font-weight: 400;\"> as part of their holiday promotions, which allows them to increase their social media footprint. Often, users have to follow their social profiles and tag two friends to be eligible for the giveaway.\u00a0<\/span><\/p>\n<h3><b>3. Highlight US-Made Products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your store or company sells products manufactured in the United States, don&#8217;t forget to highlight those in your red, white, and blue campaigns. These products can be showcased alongside patriotic messaging.<\/span><\/p>\n<h3><b>4. Partner with Local News Stations<\/b><\/h3>\n<p><a href=\"https:\/\/www.iab.com\/insights\/the-news-trust-halo-how-advertising-in-news-benefits-brands\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">According to the IAB<\/span><\/a><span style=\"font-weight: 400;\">, 84% of consumers feel that advertising within news increases or maintains brand trust, and 45% are more likely to visit the brand\u2019s website or search for more information online. Below are a few ways to partner with local news stations:<\/span><\/p>\n<ul>\n<li><b>Showcase Fourth of July Ads Alongside On-Air Coverage of Local Events<\/b><span style=\"font-weight: 400;\">: In Cleveland, hundreds of thousands of people will check in with TEGNA\u2019s WKYC to find out where and how to celebrate this year\u2019s festivities. For a brand advertising alongside both on-air and digital coverage, that\u2019s hundreds of thousands of eyeballs that can see your messages as well.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fjX4pOL761w?si=j78T3tdwCe9EbIOK\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Showcase Ads Alongside Weather Updates<\/b><span style=\"font-weight: 400;\">: Whether it\u2019s temperatures in the 100s or if monsoon season will bring a downpour, your brand has a chance to align with <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/sunny-skies-ahead-benefits-of-advertising-and-aligning-with-tegnas-accurate-real-time-weather-forecasts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TEGNA\u2019s local weather teams<\/span><\/a><span style=\"font-weight: 400;\"> that create a unique bond with millions of loyal users who depend on us to provide accurate, real-time weather forecasts so they can make informed decisions about their day.\u200b Since the 4th of July activities are weather-dependent, showcasing your services alongside the weather forecast can be a great addition to your marketing efforts.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Rk733XC4TBw?si=s1r2lwWp2UjKxK9T\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilize Product Placements<\/b><span style=\"font-weight: 400;\">: In this <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=C1YMaRhR3uY\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">throwback clip from 2018, lifestyle expert Parker Wallace from \u2018Parker\u2019s Plate\u2019<\/span><\/a><span style=\"font-weight: 400;\"> shares a great 4th of July party spread on 11Alive\u2019s \u2018Atlanta &amp; Company\u2019 in which she shares a handful of products to have the best patriotic party ever \u2013 from huge grills to lawn mowers and more! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/C1YMaRhR3uY?si=RWDdKQZtXgVbVHHG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/li>\n<\/ul>\n<h3><b>5. Showcase Fourth of July Products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your business has specific products for the Fourth of July, such as themed food, animal treats, or clothing, be sure to put some advertising dollars behind them. <\/span><a href=\"https:\/\/www.ispot.tv\/share\/ADtl\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Here is an example from Old Navy.\u00a0<\/span><\/a><\/p>\n<h3><b>6. Prioritize Brand Safety<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No matter which campaigns your company decides to employ, it\u2019s important to prioritize <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/brand-safety-101-the-importance-of-advertising-environments-you-can-trust\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand safety<\/span><\/a><span style=\"font-weight: 400;\">. Your 4th of July ads should be showcased in environments that align with your company\u2019s values. By working with reputable publications and news stations, you can ensure your brand retains its value when showcasing ads.\u00a0<\/span><\/p>\n<h3><b>7. Use Patriotic Color Themes in Creative<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re utilizing TV advertising, billboards, or print, using the colors of red, white, and blue is essential. Patriotic color themes resonate with audiences and help evoke a sense of pride and celebration. Integrating patriotic colors will help capture attention and create an emotional connection with your audience.\u00a0<\/span><\/p>\n<h3><b>8. Sponsor Local Events<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsoring local events helps build local brand awareness and community. Support and sponsor causes to build <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/how-to-build-brand-fame\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand fame<\/span><\/a><span style=\"font-weight: 400;\"> and become a key player in the community. Express gratitude to your customers by hosting special appreciation events, organizing contests or giveaways, and hosting social media events.\u00a0<\/span><\/p>\n<h2><b>Sound Good?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TEGNA is leading the local news industry with a commitment to providing consumers with trusted, accurate information and clients with advertising environments that are fraud-free and rooted in brand safety. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let\u2019s get in touch to see if advertising with TEGNA is right for your brand<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Fourth of July can be a great time to connect with your target audience. Learn more about our tips on how to drive impactful campaigns with real-world examples.<\/p>\n","protected":false},"author":4,"featured_media":10894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,87,91,90,89],"tags":[287,283,285,286,282,284],"class_list":["post-10893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-tips","category-broadcast","category-holiday","category-sponsorships","category-weather","tag-4th-of-july-ads","tag-4th-of-july-advertising","tag-4th-of-july-marketing","tag-fourth-of-july-ads","tag-fourth-of-july-advertising","tag-fourth-of-july-marketing-ideas","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=10893"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/10893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10894"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=10893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=10893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=10893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}