{"id":10917,"date":"2022-07-05T08:46:17","date_gmt":"2022-07-05T15:46:17","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=10917"},"modified":"2023-08-23T14:16:49","modified_gmt":"2023-08-23T21:16:49","slug":"why-does-digital-need-to-be-a-part-of-your-brands-strategy-this-summer","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/why-does-digital-need-to-be-a-part-of-your-brands-strategy-this-summer\/","title":{"rendered":"Why Does Digital Need to Be a Part of Your Brand’s Strategy This Summer?\u00a0\u00a0"},"content":{"rendered":"

With <\/span>85% of Americans<\/span><\/a> expected to travel this summer, many will be searching the internet for things to do in an unfamiliar area. On top of that, <\/span>78% of consumers<\/span><\/a> use the internet to find information about local businesses more than once a week. In this scenario, searches may be for \u201cice cream near me\u201d or \u201cthings to do tonight.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

For brands looking to turn these local online search queries into foot traffic audience targeting, geofencing, and retargeting, could be a viable solution.\u00a0<\/span>\u00a0<\/span><\/p>\n

With the extensive targeting capabilities these solutions provide, advertisers are able to reach a qualified audience whether it\u2019s based on demographics and behaviors, a specific location, an event taking place, or through retargeting.\u200b Here\u2019s how.<\/span>\u00a0<\/span><\/p>\n

Audience Targeting<\/span><\/b>\u00a0<\/span><\/h3>\n

With audience targeting, brands can reach customers who are highly likely to interact with brands based on their interests.\u200b This targeting includes:\u00a0<\/span>\u00a0<\/span><\/p>\n