The FIFA World Cup is a cultural phenomenon with the power to captivate, motivate, and unite. For one month, the entire world stops to watch 32 nations on their quest to be crowned champions. The best part? Your brand has a unique opportunity to get in on the action with<\/span> TEGNA stations. <\/span><\/p>\n According to FOX Sports<\/span><\/a>, for the 2022 QATAR\u00a0 games, each of the 64 matches averaged 3,588,000 viewers, up 30% from the 2018 FIFA World Cup in Russia. Additionally, the tournament totaled 2.75 billion streaming minutes across FOX Sports digital streaming, earning the title of the most-streamed World Cup tournament in FOX Sports history.<\/span><\/p>\n When broken down into smaller groups, data from ComScore shows this audience of men and women is rich in diversity, spans several age groups, and, on average, has a household income of at least $125K.\u00a0\u00a0<\/span><\/p>\n With such an enticing opportunity to reach a broad audience just around the corner, here\u2019s how your brand can join Team TEGNA and Team USA in their pursuit of the World Cup!\u200b\u00a0<\/span><\/p>\n Starting on July 20, 32 teams will take part in the FIFA Women\u2019s World Cup in Australia and New Zealand. To learn more about the event and match schedules, visit <\/span>FIFA<\/span><\/a>.\u00a0<\/span><\/p>\n Mark your calendars for 2026! The FIFA Men\u2019s World Cup will be hosted in Mexico, Canada, and the US throughout June and July. To learn more and stay updated on the latest announcements, visit <\/span>FIFA<\/span><\/a>.<\/span><\/p>\n When advertising for The World Cup, consider the following steps:<\/span><\/p>\n Sports content is still a key driver of engagement with linear TV. Since most sports content is available on broadcast and linear TV, sponsors and advertisers are still heavily investing. With sports accounting for 98% of the top 50 most-viewed programs on broadcast,\u00a0 linear TV ads within live games remain one of the most popular and effective ways to reach passionate sports fans.\u00a0\u00a0<\/span><\/p>\n On the local level, TEGNA\u2019s sports journalists have long-standing reputations in the community built on trust, consistency, and value. When your brand teams up with TEGNA, you\u2019re able to reach people who are community-minded in a brand-safe environment that provides a halo of exposure from a trusted news source.\u00a0<\/span><\/p>\n Take a look at this example from 2018 World Cup coverage from 12 News in Phoenix:\u00a0\u00a0<\/span><\/p>\nThe FIFA Audience\u00a0<\/b><\/h2>\n
When Is The FIFA Women\u2019s World Cup 2023?<\/b><\/h2>\n
When Is The FIFA Men\u2019s World Cup 2026?<\/b><\/h2>\n
How to Advertise for the World Cup<\/b><\/h2>\n
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Key Insights for World Cup Advertising<\/b><\/h2>\n
Local Broadcast Remains the Favorite\u00a0<\/b><\/h3>\n