
{"id":11019,"date":"2022-08-04T12:27:32","date_gmt":"2022-08-04T19:27:32","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11019"},"modified":"2024-08-23T12:02:31","modified_gmt":"2024-08-23T19:02:31","slug":"trend-time-helping-consumers-to-create-a-financial-plan","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/trend-time-helping-consumers-to-create-a-financial-plan\/","title":{"rendered":"Trend Time: Helping Consumers to Create a Financial Plan\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">This year has been challenging for many Americans. The lingering effects of the pandemic, supply chain issues, fluctuating gas prices, and inflation have all increased consumers\u2019 financial worries.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Luckily, financial brands are able to help ease some of these worries by helping consumers create a financial plan &#8211; and Team TEGNA has collected insights to help your brand connect to these consumers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s what brands need to know.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2021\/12\/21\/a-quarter-of-americans-expect-their-financial-situation-to-be-worse-in-2022.html\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">CNBC found<\/span><\/a><span data-contrast=\"auto\"> that more than a quarter of Americans believe their financial situation will get worse in 2022. On top of that, 70% of people who expect their finances to worsen cite inflation as the root cause.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Do consumers have a plan?\u200b<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Most consumers are aware that they should save money, but they often don\u2019t even know where to start. That\u2019s why only 33% of Americans actually have a written financial plan.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">So what\u2019s stopping them?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In the 2021 Schwab Modern Wealth Survey, respondents were asked what their main barriers are in creating a financial plan for themselves.\u00a0\u00a0 \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">42% said, \u201cI don\u2019t have enough money\u201d\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u200b22% said, \u201cIt seems too complicated\u200b\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">19% said, \u201cI don\u2019t have enough time\u201d\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Additionally, <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/nearly-3-in-5-americans-59-want-financial-advice-but-are-not-sure-where-to-get-it-according-to-intelliflo-survey-301494402.html\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">an intelliflo study found<\/span><\/a><span data-contrast=\"auto\"> that 72% of Millennials and 71% of Gen Z agree that there are financial topics they want advice on, but are not sure how to get it. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meanwhile, a <\/span><a href=\"https:\/\/www.benzinga.com\/pressreleases\/18\/10\/b12431736\/forget-food-delivery-consumers-more-hungry-to-automate-their-finances-\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Charles Schwab study<\/span><\/a><span data-contrast=\"auto\"> found that Americans would feel more confident seeking financial advice if they were able to automate their finances like their other daily activities. They\u2019re confident that technology can make their financial planning process easier.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Planning today is a challenging process for most Americans, but more than half (56%) would like the creation of a financial plan to be as easy as booking a hotel room. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What can your brand do to help?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">As a financial brand, this is your opportunity to help ease these consumer pain points and grow consumer confidence.<\/span><\/p>\n<p><span data-contrast=\"auto\">In fact, \u200b65% of people with a written financial plan say they feel financially stable, while only 40% of non-planners felt the same amount of stability. \u200bAdditionally, 54% of those with a plan felt very confident they would reach their goals, compared to only 18% of those without a plan. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After all, having a financial plan gives consumers a goal to work toward, and tracking progress can reduce doubt, allowing consumers to make strategic decisions to reach their goals.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> It&#8217;s also essential to understand your audience&#8217;s demographic and background. For example, <a href=\"https:\/\/www.tegna.com\/advertise\/5-takeaways-from-mastering-the-millennial-mindset-of-today\/\" target=\"_blank\" rel=\"noopener\">Marketing to millennials<\/a>, Gen Z, and Gen X will be different since they will be at different life stages.\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Keeping a Personal Touch\u200b<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Though integrating technology in daily operations is crucial for the future of the financial planning industry, maintaining access to a person is the key to success.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">86% of consumers prefer brands that make it easy to interact with a real person.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">43% still prefer human assistance over automation, even for daily financial activities. \u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Many consumers don\u2019t invest in their financial future because they don\u2019t know where to start. The combination of Robo-advisors and real people would make the most significant difference, as 45% say that robo-advisors will have the most significant impact on the future of finance. Additionally, 58% of Americans believe they will be using robots on a regular basis by 2025.\u200b<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">About TEGNA<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">At TEGNA, we work with financial brands like yours, looking to reach consumers who need financial help. To find out how you can leverage TEGNA\u2019s insights and portfolio of integrated product solutions for your financial brand, visit TEGNA.com\/advertise, and <a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\">get in touch.<\/a><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supply chain issues. Gas prices. Inflation. It\u2019s no secret that many Americans are not optimistic about their financial situation in 2022. Luckily, financial brands are able to help ease some of these worries by helping consumers create a financial plan. Here\u2019s what brands need to know.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":11022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-cta.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,295],"tags":[],"class_list":["post-11019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-time","category-video","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11019"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11022"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}