{"id":11044,"date":"2022-08-04T12:24:57","date_gmt":"2022-08-04T19:24:57","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11044"},"modified":"2024-08-23T12:02:38","modified_gmt":"2024-08-23T19:02:38","slug":"wusa-9-toyota-make-environmental-history-with-first-of-its-kind-eco9-tv-news-truck","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/wusa-9-toyota-make-environmental-history-with-first-of-its-kind-eco9-tv-news-truck\/","title":{"rendered":"WUSA 9 & Toyota Make Environmental History with First-of-it\u2019s-Kind ECO9 TV News Truck\u00a0"},"content":{"rendered":"

At TEGNA, our purpose is to serve the greater good of our communities – and that includes doing our part to help the environment. For WUSA9<\/a>, our affiliate in DC, that commitment just took a huge step forward in the right direction.\u00a0<\/span>\u00a0<\/span><\/p>\n

In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9<\/a>, the station\u2019s first-of-its-kind eco-hybrid news car. The heavily modified Toyota Highlander is an environmentally friendly, super low emission live truck that boasts 35 miles per gallon. It\u2019s powered by lithium-ion batteries and is equipped with solar panels to help cut down on vehicle costs and limit Co2 emissions produced in transit for on-the-scene reporting.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

As WUSA9 goes the distance to cover local breaking news, ECO9 leaves a green footprint in DC as the station keeps its community up-to-date.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>In the past, <\/span>you would need the news vehicle to run to have the equipment work. With ECO9, it doesn\u2019t need to run to power the equipment our news teams use,\u201d explains Kareem Young, a Senior Account Executive at WUSA9. \u201cThat\u2019s what makes this so extremely unique and groundbreaking. Hopefully, this will revolutionize the way news is done out in the field.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

\u200b<\/span>Meanwhile, as a launch partner, Toyota gets to create environmentally friendly brand awareness and align with green initiatives. Also benefiting from the positive news halo of WUSA9, Toyota\u2019s sponsorship of ECO9 – <\/span>which includes on-air, on-site community environmental events, <\/span>OTT, and digital elements throughout the year – is broadcast to a very large audience that is hungry for environmental stories.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe received information from our marketing department that our viewers really wanted to see more environmental stories on clean energy and how to lower their carbon footprint,\u201d says Young. \u201cAnd so when putting this sponsorship opportunity together, we wanted to partner with someone who has a green initiative while extending their brand – and Toyota was the perfect fit.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Promotions for ECO9 began a week before its launch in July, and included many on-air elements, including a countdown clock.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cYou could not go anywhere in this city or visit any news site and not see news of ECO9 launching,\u201d says Young.\u00a0<\/span>\u00a0<\/span><\/p>\n

But this sponsorship with Toyota extends even further than launch week.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cUtilizing the theme of #EnvironmentMatters, we\u2019re able to extend Toyota’s brand further with other assets, which include placements in our mobile app, website, and a presence at upcoming events like our Recycle Days, Waterway and Park Cleanup days, and the upcoming Environment Matters Awards event in November,\u201d explains Young.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cPart of our DNA is positively impacting a community, and if you have like-minded clients, both of you can make the community a better place,\u201d says Michael Valentine, VP & Station Manager at WUSA9.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u201cFor a sponsor like Toyota, it’s more than slapping a logo on a car. The ECO9 is a vehicle for us to actually talk about making this a better community, a better place to live for you and your children,\u201d says Valentine. \u201cIt\u2019s an opportunity to actually be part of something substantive that we all can be proud of.\u201d<\/span>\u00a0<\/span><\/p>\n

While the ECO9 isn’t a complete solution to climate change or the environmental threats impacting our communities, it’s a step in the right direction. Team TEGNA and WUSA9 are doing a small part to help the environment, along with our marketing and advertising partners.\u00a0<\/span>\u00a0<\/span><\/p>\n

Sound Good?<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h4>\n

In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9, the station\u2019s first-of-its-kind eco-hybrid news car, taking TEGNA\u2019s commitment to serving the greater good of our communities a huge step forward in the right direction.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":11045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,58,295],"tags":[],"class_list":["post-11044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-results","category-automotive","category-video","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11044"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11045"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

At TEGNA, our mission is to serve the greater good of our local communities. We drive innovation to surface good data and share stories others don\u2019t see.\u202f\u202fWe deliver creative solutions to help brands and \u202fbusinesses thrive.\u202f\u202fWe appreciate the value of partnerships, achieving results\u202ftogether, and working in your best interest.\u202f\u202fIf this sounds good, tell us a little more about you, and <\/span>let\u2019s put the power of good to work<\/span><\/a>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"