{"id":11048,"date":"2022-08-04T12:25:46","date_gmt":"2022-08-04T19:25:46","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11048"},"modified":"2024-08-23T12:02:25","modified_gmt":"2024-08-23T19:02:25","slug":"good-work-serving-up-results-with-fuzzys-taco-shop","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-work-serving-up-results-with-fuzzys-taco-shop\/","title":{"rendered":"Good Work: Serving Up Good Results with Fuzzy’s Taco Shop"},"content":{"rendered":"

It\u2019s fair to say that everyone loves tacos, but at the end of the day, <\/span>Fuzzy\u2019s Taco Shop<\/span><\/a>, a franchise with 50 locations in 18 states, was looking to find loyal customers that would keep coming back for <\/span>their<\/span><\/i> tacos while continuing to grow across the country.\u00a0<\/span>\u00a0<\/span><\/p>\n

That makes choosing the right marketing partner critical.<\/span>\u00a0<\/span><\/p>\n

\u201cPartner is the most important word to me. We want people who want to fully know the business, who live and breathe the business, who understand that everything we do in a media buy is part of a bigger picture for the entire brand,\u201d says Laura Purser, Vice President of Marketing for Fuzzy’s Taco Shop.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe are going to grow considerably over the next few years, and having people who understand those different markets and those different parts of the country where we are, is very important.\u201d<\/span>\u00a0<\/span><\/p>\n

That\u2019s where TEGNA\u2019s WFAA<\/a> and Account Executive, Shannon Dawson, come into play.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cIt’s great to be here locally with Fuzzy\u2019s,\u201d says Dawson. \u201cBeing local allows me to give Laura and the Fuzzy\u2019s team a lot of attention, but then to also have the power of a national brand like TEGNA behind us allows us to deliver great results for a brand like Fuzzy\u2019s. I\u2019m just thankful and grateful for the technology that TEGNA has invested in.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cWe switched the majority of our marketing and budget to a digital strategy,\u201d says Purser. \u201cI went to the WFAA team and said, \u2018Give me a strategy that’s going to build all year. That’s going to give me something different that we haven’t done yet.\u2019”<\/span>\u00a0<\/span><\/p>\n

That digital strategy, hand-picked based on Fuzzy\u2019s needs, included OTT streaming with Premion, as well as geofencing, retargeting, and other digital tactics.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cI will tell you that when the team brought OTT to me, I’m like, \u2018Eh, we’re not ready for that. This is not what Fuzzy’s does,\u2019\u201d says Purser. \u201cBut adding OTT and getting all these different things in place have been such a success for our brand.\u201d<\/span>\u00a0<\/span><\/p>\n

Nikki Rasmussen, Director of Digital Marketing at Fuzzy\u2019s adds, \u201cWith WFAA and TEGNA, we’ve been able to really build that overall strategy and we’ve seen it correlate with our sales increasing and fluctuating as we have various campaigns going on.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cI appreciate that Fuzzy’s trusts us to recommend new strategies to them,\u201d says Dawson. \u201cWe really put a lot of thought into what we recommend. We don’t just throw all the spaghetti on the wall.\u201d\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Overall, the new tactics have paid off as results show that Fuzzy\u2019s is not only increasing brand awareness but is also driving people into its restaurants.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe get to celebrate successes often. If something’s not looking quite right, we tweak, we change. We make necessary changes so that we get to see the results and hit our goals and hit their goals,\u201d says Dawson. Rasmussen adds, \u201cOverall, they’re an extension of our team, and we love that about them.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cWe have a great team and a great time,\u201d Purser says of the weekly calls with the WFAA team. \u201cThey are here to help us get better and you can’t find a better partner than that.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Sound Good?<\/span><\/b>\u00a0<\/span><\/h4>\n

Is your brand looking to grow both locally and nationally? <\/span>Let\u2019s get in touch.\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn\u2019t to find people who love tacos – it\u2019s to find loyal customers who love Fuzzy\u2019s tacos and will keep coming back for more. Here\u2019s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.<\/p>\n","protected":false},"author":4,"featured_media":11049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,75,87,72,86,295],"tags":[],"class_list":["post-11048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-work-videos-success-stories","category-attribution","category-broadcast","category-good-results","category-ott","category-video","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11048"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11049"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}