{"id":11088,"date":"2022-08-26T11:24:40","date_gmt":"2022-08-26T18:24:40","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11088"},"modified":"2023-02-09T08:23:52","modified_gmt":"2023-02-09T15:23:52","slug":"trend-time-ways-to-reach-the-perfect-consumer-for-the-upcoming-2022-holiday-season","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/trend-time-ways-to-reach-the-perfect-consumer-for-the-upcoming-2022-holiday-season\/","title":{"rendered":"Trend Time: Ways to Reach the Perfect Consumer for the Upcoming 2022 Holiday Season\u00a0"},"content":{"rendered":"

Although 2021 was also a tough year, and consumers faced financial challenges, consumer confidence significantly increased compared to 2020. According to research from Merkle<\/a>, the 2021 holiday season proved to be stronger than originally expected, as total retail spending increased by 16%. \u200b<\/span>\u00a0<\/span><\/p>\n

This year should continue that trajectory. The experts at eMarketer forecast<\/a> that holiday season sales will continue to rise in 2022 to the tune of $1.3 trillion for both brick-and-mortar and e-commerce retailers. But like the past two years, consumers face a new set of concerns and economic factors – like inflation – that will impact holiday spending. <\/span>\u00a0<\/span><\/p>\n

As we approach the holidays, it\u2019s important to be mindful of how consumer spending habits are continuously shifting and adapting to the economic climate, changing how they spend on things like daily essentials.\u00a0<\/span>\u00a0<\/span><\/p>\n

According to a study by Merkle, As of April 2022, 34% of consumers said inflation makes them more likely to buy fewer products overall, and 42% are looking to buy products on sale during a promotion. As such, consumers will likely plan to complete their shopping on major spending days.\u200b<\/span> eMarketer predicts:\u00a0<\/span><\/p>\n