{"id":11111,"date":"2022-08-30T07:45:13","date_gmt":"2022-08-30T14:45:13","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11111"},"modified":"2023-05-22T09:58:50","modified_gmt":"2023-05-22T16:58:50","slug":"the-automotive-aftermarket-is-growing-what-does-your-brand-need-to-know-to-reach-audiences-maintaining-older-vehicles","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/the-automotive-aftermarket-is-growing-what-does-your-brand-need-to-know-to-reach-audiences-maintaining-older-vehicles\/","title":{"rendered":"The Automotive Aftermarket is Growing. What Does Your Brand Need to Know to Reach Audiences Maintaining Older Vehicles?\u00a0"},"content":{"rendered":"

The auto industry has had to adapt to unparalleled changes in the last two years. As a result, auto dealerships are selling more used cars as a lack of inventory and chip shortages are to blame. On top of that, more drivers are keeping their current vehicles for longer than before. In fact, the average age of cars on the road today is 12 years old. <\/span>\u00a0<\/span><\/p>\n

As road trips and miles traveled increase, these older cars need a little TLC, and owners know that routine maintenance is crucial in keeping their car running and isn\u2019t as expensive as buying a new car when the old one hits the old dusty trail. But where should they turn when they need maintenance, new parts, and the best customer service?\u00a0 <\/span>\u00a0<\/span><\/p>\n

Here\u2019s what automotive aftermarket brands need to know to reach this audience.\u00a0<\/span>\u00a0<\/span><\/p>\n

Automotive Consumer Priorities<\/span><\/b>\u00a0<\/span><\/h3>\n

Overall, consumers perceive aftermarket facilities as easier to do business with than going to a dealership for their vehicle\u2019s general maintenance, tire replacement, and oil change services. This perception has greatly affected the growth of these businesses and poses an opportunity for dealers to compete with them.\u00a0<\/span>\u00a0<\/span><\/p>\n

J.D. Power\u2019s 2022 <\/span>U.S. Aftermarket Service Index (ASI) Study<\/span><\/a> found that the top criteria for choosing an aftermarket provider include:\u00a0<\/span>\u00a0<\/span><\/p>\n