{"id":11130,"date":"2022-09-16T13:10:59","date_gmt":"2022-09-16T20:10:59","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11130"},"modified":"2022-09-16T13:10:59","modified_gmt":"2022-09-16T20:10:59","slug":"good-news-from-around-the-industry-political-campaigns-hit-streaming-advertising-in-the-age-of-misinformation-the-value-of-addressable-tv-more","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-news-from-around-the-industry-political-campaigns-hit-streaming-advertising-in-the-age-of-misinformation-the-value-of-addressable-tv-more\/","title":{"rendered":"Good News from Around the Industry: Political Campaigns Hit Streaming, Advertising in the Age of Misinformation, the Value of Addressable TV & More\u00a0\u00a0\u00a0"},"content":{"rendered":"

Here are the news stories that crossed our desks this week.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Broadcasting + Cable: Super Bowl Spots Top $7 Million in Fast-Moving NFL Ad Market<\/span><\/b><\/a>
\n<\/span>With the NFL season now underway, inventory is selling out quickly, and executives say ad spending should top the $4.43 billion generated last season. In fact, FOX is reporting about 95% of its Super Bowl inventory is already sold.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Go Addressable: The Market Value of Addressable TV<\/span><\/b><\/a>
\n<\/span>Why is addressable TV growing among advertisers? A new study outlines the top reasons: better targeting, ability to measure and prove ROI, and successful past performance. It also details the value of campaigns that span both linear and digital.\u00a0<\/span>\u00a0<\/span><\/p>\n

Integral Ad Science: Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability<\/span><\/b><\/a>
\n<\/span>It\u2019s no secret that misinformation is a serious issue in the advertising industry, as a new study finds that most consumers have seen brands advertising alongside misinformation. As a sobering result, these consumers report those brands are unfavorable, and 65% are unlikely to buy their products or use their services.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Marketing Dive: Alcohol TV impressions slip amid return-to-normal push<\/span><\/b><\/a>
\n<\/span>Alcohol ads on TV seem to be sobering as impressions for beer, wine, and spirits dip. The fact that Gen Z consumers are drinking less than other age groups could be a factor. Meanwhile, Guinness\u2019 \u201cAll Together Now\u201d ad led in the effectiveness category, followed by Corona\u2019s ad featuring Andy Samberg and Snoop Dogg. <\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Protocol: Next up to cut the cord: Political campaigns<\/span><\/b><\/a>
\n<\/span>With the November midterm elections right around the corner, politicians are expected to spend $1.2 billion on streaming ads this season and target half of the Gen Z population that don\u2019t have linear television but are hitting the ballot box in droves.\u00a0<\/span>\u00a0<\/span><\/p>\n

Sound Good?<\/span><\/b>
\n<\/span>If you like what you\u2019re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. <\/span>Let\u2019s get in touch.<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":10715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11130"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10715"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}