{"id":11137,"date":"2022-09-23T06:07:20","date_gmt":"2022-09-23T13:07:20","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11137"},"modified":"2022-12-15T12:52:03","modified_gmt":"2022-12-15T19:52:03","slug":"true-crime-sports-celebrating-tegnas-amazing-podcasts-on-national-podcast-day","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/true-crime-sports-celebrating-tegnas-amazing-podcasts-on-national-podcast-day\/","title":{"rendered":"True Crime &amp; Sports: Celebrating TEGNA\u2019s Amazing Podcasts on National Podcast Day\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">September 30th is National Podcast Day, and today we\u2019re celebrating the power of podcasting &#8211; and we mean it when we say \u201cpower.\u201d Here are some insights to consider:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/thevab.com\/insight\/how-audio-podcasts-complement-video-viewing\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">The Video Advertising Bureau says<\/span><\/a><span data-contrast=\"auto\"> podcasting is the \u201cpeanut butter to TVs jelly,\u201d and \u201cadding podcasts to the media mix can build consideration and purchase intent.\u201d<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The<\/span><a href=\"https:\/\/www.edisonresearch.com\/super-listeners-2020\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\"> Edison Research Podcast Super Listener Report<\/span><\/a><span data-contrast=\"auto\"> found that 86% of people who frequently listen to podcasts say they recall ads on podcasts more than any other channel &#8211; even more than social media.<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The same report found that <\/span><a href=\"https:\/\/www.edisonresearch.com\/super-listeners-2021-from-edison-research-and-ad-results-media\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">65% of avid podcast listeners<\/span><\/a><span data-contrast=\"auto\"> say they have purchased a product or service from a brand they heard advertised on a podcast.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">And finally, Ad Results Media found that <\/span><a href=\"https:\/\/www.edisonresearch.com\/super-listeners-2020\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">49% of podcast listeners<\/span><\/a><span data-contrast=\"auto\"> say their opinion of a company is more positive when they hear it mentioned on their favorite podcast.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">If you\u2019re ready to consider adding podcasting to your media mix &#8211; and you should be &#8211; let us introduce you to TEGNA\u2019s award-winning podcasts.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Vault Studios<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Fans and critics agree: <a href=\"https:\/\/www.vaultstudios.com\/\" target=\"_blank\" rel=\"noopener nofollow\">TEGNA\u2019s Vault Studios<\/a> is fueling their obsession with True Crime podcasts. VAULT\u2019s programming slate focuses on cold cases, unsolved mysteries, unanswered questions, and unresolved justice.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Backed by TEGNA\u2019s award-winning investigative journalists with access to one of the richest archives of true crime investigations, these stories have captivated millions, eclipsing 15 million downloads with Bardstown, ranking #1 on True Crime charts in 2019.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From the story of how law enforcement hunted down the 2018 Austin serial bomber to strange but true heists, scams, and other bizarre stories from all over the country, these stories have national appeal guaranteed to make an audience\u2019s head spin. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe title=\"Vault Studios Sizzle\" src=\"https:\/\/player.vimeo.com\/video\/425530943?h=caf97b8012&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Locked On Podcast Network<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">It\u2019s no secret that sports fans are passionate. They often turn to voices, personalities, industry-leading insiders, and hometown heroes who have the knowledge, access, and spark\u200b to keep audiences informed, excited, and ready to play.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Acquired by TEGNA in 2021, <a href=\"https:\/\/lockedonpodcasts.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Locked On<\/a> is the leading podcast network for local sports, with daily podcasts for every NFL, NBA, MLB, and NHL team, as well as major college sports teams.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Locked On provides partners with a full-service media experience, guiding them through best practices from frequency to creative solutions. Whether you\u2019re looking for a hyper-local focus or national reach, tapping into live endorsements from hosts across the Locked On Network allows your product to speak for itself through firsthand reviews from a voice they trust.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt\u2019s important for advertisers to recognize not only the power of podcasts but the power that sports podcasts have on audiences,\u201d says Dave Neway, VP of Ad Sales Marketing at TEGNA. \u201cTime and again, we\u2019ve seen how engaged sports audiences are, and in this brand-safe environment, brands can thrive by aligning with big sporting events.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/708519387?h=ba7353d5da\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/vimeo.com\/708519387\" rel=\"nofollow noopener\" target=\"_blank\">IAB Upfront 2022 &#8211; Game Changing Expansion: reaching new sports fans and an even bigger audience<\/a>\u00a0from <a href=\"https:\/\/vimeo.com\/user174711564\" rel=\"nofollow noopener\" target=\"_blank\">Locked On Podcast Network <\/a>on <a href=\"https:\/\/vimeo.com\" rel=\"nofollow noopener\" target=\"_blank\">Vimeo<\/a>.<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Sound Good?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">With award-winning journalists, and coverage from Vault Studios and Locked On, TEGNA stations are uniquely positioned to help your brand reach its goals regardless of your business. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that TEGNA offers multiple sponsorship opportunities on our podcasting platforms to build brand awareness and help drive new business? From pre-roll to episode and series sponsorships, we can create a solution to reach and engage your target audience.<\/p>\n","protected":false},"author":4,"featured_media":11138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,98],"tags":[],"class_list":["post-11137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-tips","category-podcasts","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11137"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11138"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}