{"id":11322,"date":"2022-10-07T09:21:30","date_gmt":"2022-10-07T16:21:30","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11322"},"modified":"2023-06-06T19:06:58","modified_gmt":"2023-06-07T02:06:58","slug":"from-spooky-storms-to-snow-how-weather-forecasts-affect-the-holiday-season-and-why-your-brand-should-be-aligned-with-tegnas-weather-reports","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/how-weather-forecasts-affect-the-holiday-season-and-why-your-brand-should-be-aligned-with-tegnas-weather-reports","title":{"rendered":"How Weather Forecasts Affect the Holiday Season and Why Your Brand Should be Aligned With TEGNA\u2019s Weather Reports\u00a0\u00a0\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">The holiday season is always a hectic time for consumers &#8211; there\u2019s lots of shopping to be done, travel plans to make, and food to bake. No matter the plans, one household staple of the season is the local weather forecast. After all, the weather is one thing that can make or break any holiday plans.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Will a snowstorm derail trick-or-treating plans as it did in Minnesota in 1991?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8WYReo07mDs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Or will it rain in Arizona on Christmas like it did in 2021?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9bzoyYVy54A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span data-contrast=\"auto\">During the holiday season, and with any threats of extreme weather, TEGNA stations across the country tend to see a spike in ratings and online search traffic relating to weather.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s because TEGNA audiences <\/span><b><span data-contrast=\"auto\">trust<\/span><\/b><span data-contrast=\"auto\"> their award-winning meteorologists &#8211; from <\/span><a href=\"https:\/\/www.12news.com\/article\/about-us\/team-bios\/krystle-henderson-meteorologist-reporter\/75-33576133\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Krystle Henderson<\/span><\/a><span data-contrast=\"auto\"> at 12 News in Phoenix to KARE 11 meteorologist <\/span><a href=\"https:\/\/www.kare11.com\/article\/about-us\/team-bios\/guy-brown\/89-febadc17-f658-4f52-b556-e64bc2759791\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Guy Brown<\/span><\/a><span data-contrast=\"auto\"> in Minneapolis &#8211; that have created a unique bond with millions of loyal users who depend on us to provide accurate, real-time weather forecasts so they can make informed decisions about their day.\u200b\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What does that mean for brands that are looking to create brand awareness and generate leads as the year heads to a close?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Local news has emerged as one of the safest environments for advertisers and is a proven and powerful vessel for brand messaging.\u200b <\/span><a href=\"https:\/\/www.iab.com\/insights\/the-news-trust-halo-how-advertising-in-news-benefits-brands\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">According to the IAB<\/span><\/a><span data-contrast=\"auto\">, 84% of consumers feel that advertising within news increases or maintains brand trust, and 45% are more likely to visit the brand\u2019s website or search for more information online.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adding to the credibility of our weather teams, all TEGNA platforms \u2013 linear TV, streaming TV, digital and mobile \u2014 are TAG Certified Against Ad Fraud. Our clients can feel confident that we provide a <a href=\"https:\/\/www.tegna.com\/advertise\/brand-safety-101-the-importance-of-advertising-environments-you-can-trust\/\" target=\"_blank\" rel=\"noopener\">brand-safe<\/a>, fraud-free environment for their media spending.\u200b\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The spike in weather interest around the holidays also means that brands and advertisers have a chance to expand their reach among a loyal and engaged audience with consistent, highly visible branding. For example, the following sponsorship opportunities organically intercept consumers during a time of need and create a \u2018go-to\u2019 consistency that can build a brand\u2019s affinity as a community partner.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">First Impression Sponsorship.<\/span><\/b><span data-contrast=\"auto\"> With the First Impression Sponsorship, your brand takes top billing, literally, atop each and every TEGNA station\u2019s weather page.\u200b\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Integrated Weather Headlines.<\/span><\/b><span data-contrast=\"auto\"> With a sponsorship of Weather Headlines, you ensure your brand is alongside key information and with an engaged audience. \u200b<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">User-Generated Weather Stories.<\/span><\/b><span data-contrast=\"auto\"> \u200bWhen the weather comes alive with photos and videos from each station\u2019s community, your brand can be a partner in sharing all these user-generated stories across every TEGNA market.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Severe Weather Sponsorship.<\/span><\/b><span data-contrast=\"auto\"> \u200bIt\u2019s weather news at its most crucial, where any minute things can change, and every moment could save a life. With Severe Weather Sponsorship, your brand is there as a trusted and valued partner. \u200b\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Sound Good? <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Rain, snow, or sunny skies, the marketing experts at TEGNA are ready to learn about your unique needs to create a solution that best fits your brand. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\"><span data-contrast=\"none\">Let\u2019s get in touch to talk about your holiday marketing plans.\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">For more info on how to maximize your holiday campaigns:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:60,&quot;335559740&quot;:384}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/measure-the-effectiveness-of-your-brands-holiday-ad-campaign-with-tegna-attribution\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Measure the Effectiveness of Your Brand\u2019s Holiday Ad Campaign with TEGNA Attribution<\/span><\/a><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/3-tricks-to-avoid-this-halloween-to-make-your-next-marketing-campaign-a-treat\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">3 Tricks to Avoid This Halloween to Make Your Next Marketing Campaign a Treat<\/span><\/a><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:288,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:657930,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.tegna.com\/advertise\/seasons-of-comfort-3-ways-tegna-can-help-brands-do-good-in-local-communities-during-the-holidays\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Seasons of Comfort: 3 Ways TEGNA Can Help Brands Do Good in Local Communities During the Holidays<\/span><\/a><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:288,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Will a thunderstorm storm derail trick-or-treating plans? Will snow and icy roads ruin my travel plans for Christmas? Consumers are constantly turning to TEGNA meteorologists during the holiday season for answers. For brands looking to finish 2022 strong and ring in the new year with a celebration, weather sponsorships and programs are a great way to create brand awareness and improve ROI in a brand-safe environment.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":8120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-11322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weather","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11322"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/8120"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}