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Partnering with #TeamTEGNA is like having friends that have your best interest at heart. Striving to serve the greater good of our communities, we ensure that businesses are growing and thriving with our end-to-end marketing solutions. But don\u2019t take our word for it. <\/span>Here\u2019s what a handful of our partners have to say<\/span><\/a>.<\/p>\n Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. <\/span>Find out how he used #TeamTEGNA\u2019s automotive study to help fuel this growth for his business.<\/span><\/a><\/p>\n \u201cOur job at the CT Office of the Arts is to foster the creative ecosystem,\u201d says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. \u201cThe community of artists and creative workers in the state is big, and we want to see those numbers continue growing.\u201d She adds, \u201cTEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.\u201d <\/span>Read on for more details.\u00a0<\/span><\/a><\/p>\n With a mission to save wild and exotic animals from being euthanized and give them a lifelong home, The Wild Animal Sanctuary in Colorado turned to Denver\u2019s 9News to help create awareness and increase donations to help animals in need.\u00a0<\/span>\u201cThis type of brand awareness campaign not only increased our website and page visits, but it\u2019s also driven hundreds of people, per day, out here to the sanctuary in person, and that\u2019s really the best way to kind of get educated about our mission and what we do,\u201d says McCormick. <\/span>\u00a0Watch the video to learn more about the campaign.<\/a>\u00a0<\/span><\/p>\n This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX\u2019s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. <\/span>Find out how this partnership leads to a greater understanding of why diversity, inclusion, and representation matter.\u00a0<\/span><\/a>\u00a0<\/span><\/p>\n In partnering with the Urban League of Knoxville, TEGNA\u2019s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR\u2019s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community. <\/span>Read on.<\/span><\/a><\/p>\n Tim Miller, General Manager at Honda of Seattle, likes to try a little bit of everything regarding marketing his dealership. He\u2019s experimented with everything from email campaigns to local media campaigns, but not all campaigns deliver the same results. That\u2019s where TEGNA comes in. \u201cI think I know what our customers want, what they need. But with TEGNA Attribution, we can find out what works. We can constantly tweak it, try new ideas, and see what the market is really receptive to,\u201d says Miller. <\/span>Watch the video to see the results<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n Does your brand have a niche audience? How do you reach them with effective messages? An integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination for Oakwood Homes. <\/span>Read on to learn more.<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n Since the late 1950s, University Village, an outdoor shopping center in Seattle, has been through many changes \u2013 especially in the marketing and advertising space. Today, Allison Barrett, University Village’s Marketing Director, employs a mix of Broadcast, OTT, and TEGNA Attribution to drive shoppers to its summer concert series, seasonal holiday activations, and local businesses. <\/span>Click here.<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n With Nurses Week, there\u2019s an intrinsic value for us across the board,\u201d says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. \u201cFor me, my store, and my employees to walk into a hospital or health care facility \u2013 especially through COVID \u2013 knowing that we\u2019ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.\u201d <\/span>Find out how else the campaign helped the dealership with brand awareness.<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n At TEGNA, we\u2019re thankful for so many things: our people, partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here\u2019s part one of a look back on everything good that we\u2019re thankful for in 2022.<\/p>\n","protected":false},"author":4,"featured_media":11465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,72],"tags":[],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-people","category-good-results","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11464"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11465"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Chevrolet Buick Uses TEGNA\u2019s Auto Study to Sell Cars Amid Uncertainty<\/span><\/b><\/a><\/h4>\n
How Connecticut Office of the Arts Partners With TEGNA\u2019s FOX61 to Promote the Arts<\/span><\/b><\/a><\/h4>\n
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Roaring Results with KUSA & The Wild Animal Sanctuary<\/span><\/b><\/a><\/h4>\nA Seat at the Table: How JP Holley Funeral Home Celebrated Black History Month\u00a0<\/span><\/b><\/a><\/h4>\n
Serving the Greater Good: WBIR Partners with the Urban League on Shoes for School <\/span><\/b><\/a><\/h4>\n
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<\/h4>\nDriving Great Results with Honda of Seattle and KING 5<\/span><\/b><\/a><\/h4>\n
Building the Future with Oakwood Homes & 9News<\/span><\/b><\/a><\/h4>\n
How University Village Uses TEGNA\u2019s KING 5 to Help Create Brand Awareness<\/span><\/b><\/a> \u00a0<\/span><\/b><\/h4>\n
How Beck & Masten Buick GMC Honors our Health Care Heroes with TEGNA\u2019s KIII\u00a0<\/span><\/b><\/a><\/h4>\n
Sound Good?\u00a0<\/span><\/b>
\n<\/span>If you want to join in on all the fun and work with #TeamTEGNA, <\/span>let\u2019s get in touch!<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"