{"id":11475,"date":"2022-11-28T08:04:51","date_gmt":"2022-11-28T15:04:51","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11475"},"modified":"2023-02-09T08:15:09","modified_gmt":"2023-02-09T15:15:09","slug":"insights-and-ideas-to-inspire-your-brands-next-sustainability-campaign-with-tegna","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/insights-and-ideas-to-inspire-your-brands-next-sustainability-campaign-with-tegna\/","title":{"rendered":"3 Sustainability Campaign Ideas With Examples"},"content":{"rendered":"

Today\u2019s consumer is a mindful one. <\/span>eMarketer found<\/span><\/a> that 94% of consumers report being concerned about environmental sustainability or climate change. \u200bThat means almost every consumer in America thinks about the environment and sustainability at some point when they shop.\u00a0<\/span>\u00a0<\/span><\/p>\n

Known as the \u201cSustainable Shopper,\u201d these consumers are very mindful of the brands they engage with. Broadly, this audience comprises college-educated non-parents between the ages of 25-34. They pay attention to a brand\u2019s values and ensure that their values align before making purchases or engaging online. In fact, 59% have permanently boycotted goods or services from a company because they conduct their business unethically. <\/span>\u00a0<\/span><\/p>\n

More than ever, brands have been trying to meet consumers\u2019 needs when it comes to making smarter purchasing decisions for the environment. \u200bBut what is the impact on consumers\u2019 purchasing decisions? Studies from <\/span>GreenPrint<\/span><\/a>, eMarketer, and <\/span>YouGov Profile Peeks<\/span><\/a> found: <\/span>\u00a0<\/span><\/p>\n