{"id":11501,"date":"2022-12-15T08:26:15","date_gmt":"2022-12-15T15:26:15","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11501"},"modified":"2024-08-23T12:01:53","modified_gmt":"2024-08-23T19:01:53","slug":"good-work-building-great-results-with-irestore-ksdk","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/good-work-building-great-results-with-irestore-ksdk\/","title":{"rendered":"Good Work: Building Great Results with iRestore & KSDK"},"content":{"rendered":"

As the owner of iRestore St. Louis<\/a>, a local general contractor specializing in roofing in the entire St. Louis metro area, Kirk Kupsky has big ambitions.\u00a0<\/span><\/p>\n

“In all reality, I want the iRestore lightning bolts to be as recognizable as McDonald\u2019s Golden Arches,\u201d says Kupsky. \u201cWhen you see that lightning bolt, you know that job is being done by iRestore St. Louis.\u201d<\/span><\/p>\n

To help build brand awareness and generate leads, he was buying leads from places like Angie\u2019s List and Yelp, but it wasn\u2019t getting the job done. After partnering with Beth Susic, an account executive at TEGNA\u2019s KSDK \/ 5 On Your Side<\/a>, that all changed.\u00a0<\/span><\/p>\n

After just a year of the partnership, iRestore has seen business triple.\u00a0<\/span><\/p>\n

\u201cSince partnering with KSDK, we’ve seen tremendous success. We’ve seen our stock rise in the local community regarding recognition, and customers feel a little more at ease when dealing with somebody they’ve recognized and seen on TV,\u201d says Kupsky.\u00a0<\/span><\/p>\n

That\u2019s because Kupsky has been a fixture on KSDK\u2019s Show Me St. Louis<\/a>, the station\u2019s lifestyle show, and has run ads alongside news content, including severe weather alerts, on both linear and streaming platforms.\u00a0<\/span><\/p>\n

\u201cIt wasn’t just a one-off situation where we just put out a commercial and hoped for the best,\u201d says Kupsky. \u201cIt was a multi-headed hydra of marketing campaigns everywhere. It was a great success and a job well done.\u201d<\/span><\/p>\n

The job was so well done. Website traffic skyrocketed 651%, the phone was ringing off the hook, and he had to hire new employees to handle all of the new business.\u00a0<\/span><\/p>\n

\u201cAs an advertiser, I value my reputation being put on Show Me St. Louis,\u201d says Kupsky. \u201cSome of the great things we’ve done together have gotten me a lot of good feedback from the community. All in all, Show Me St. Louis has generated a lot of quality leads, but more importantly, we got to help many people.\u201d\u00a0<\/span><\/p>\n

When all is said and done, Kupsky is now a firm believer in the power of TV and encourages others who are looking to build their brand and generate leads to do the same.\u00a0<\/span><\/p>\n

\u201cFor advertisers, TV seems really expensive,\u201d says Kupsky. \u201cBut it’s really not an expense, it’s an investment. If you look at it in that aspect and follow through with your marketing plan and let the people at TEGNA do their job, you’ll see the same jump I did.\u201d<\/span><\/p>\n

Sound Good?\u00a0<\/b><\/p>\n

Are you looking to build your brand? Let\u2019s get in touch<\/a> to see how Team TEGNA can help with your unique business needs.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“Since partnering with KSDK, we’ve seen tremendous success. We’ve seen our stock rise in the local community as far as recognition, and customers feeling a little more at ease when dealing with somebody they’ve recognized and seen on TV,” says Kirk Kupsky, Owner of iRestore in St. Louis.<\/p>\n","protected":false},"author":4,"featured_media":11502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,69,59,295],"tags":[],"class_list":["post-11501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","category-good-work-videos-success-stories","category-home-services","category-video","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11501"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11502"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}