{"id":11512,"date":"2022-12-20T13:44:02","date_gmt":"2022-12-20T20:44:02","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11512"},"modified":"2023-02-09T08:28:35","modified_gmt":"2023-02-09T15:28:35","slug":"red-light-green-light-5-things-to-stop-and-5-things-to-try-in-2023","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/red-light-green-light-5-things-to-stop-and-5-things-to-try-in-2023\/","title":{"rendered":"2023 Advertising Trends: 10 Ways to Adjust Your Strategy"},"content":{"rendered":"

When considering resolutions for the new year ahead, brands cannot help but exercise caution. It’s a topsy-turvy, uncertain market, and nobody knows precisely what the future may hold; however, we have a few tips to help guide your brand marketing in 2023 and drive better business outcomes.<\/span>\u00a0<\/span><\/p>\n

Red-Light: Worrying<\/span><\/b><\/h3>\n

The famous saying goes, “The only constant changes,” and that’s true for marketing now more than ever. Change can be scary, but it isn’t bad – it’s just different. Your brand can adapt to these changes, stand out, and make a real difference in your customers’ lives. <\/span>\u00a0<\/span><\/p>\n

Green-Light: Keep Your Foot on the Gas<\/span><\/b>\u00a0<\/span><\/h3>\n

As a brand, how do you go after different? There are more than enough examples of brands that ramped up advertising during times of change, uncertainty, and recession that saw great results, such as significant sales growth. Here are a few articles to check out about brands’ success in challenging times: <\/span>\u00a0<\/span><\/p>\n