{"id":11540,"date":"2023-01-20T11:50:24","date_gmt":"2023-01-20T18:50:24","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11540"},"modified":"2024-08-23T12:01:25","modified_gmt":"2024-08-23T19:01:25","slug":"tegna-station-spotlight-wbir-making-today-better-with-stories-of-hope","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegna-station-spotlight-wbir-making-today-better-with-stories-of-hope\/","title":{"rendered":"TEGNA Station Spotlight: WBIR Making Today Better with Stories of Hope\u00a0"},"content":{"rendered":"

As one of the nation\u2019s largest local media organizations, Team TEGNA is committed to ensuring our content reflects the diverse communities we represent. As a marketing partner, we\u2019re focused on providing audiences as diverse as the communities we serve in the year to come – and<\/span> WBIR \/ 10News in Knoxville, Tennessee, is no different.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Reaching viewers all across Knoxville, Heather Waliga, Abby Ham, and Mike Witcher, anchors of 10 News Today, have a mission: to make today better. They recognize that today\u2019s world is full of hard things and, on a lot of days, bad news. To do everything they can to be helpful, they share stories of kindness, resilience, courage, and other events and stories that inspire hope – weekdays starting at 4:30 am.\u00a0<\/span>\u00a0<\/span><\/p>\n

For brands looking to connect emotionally with their audience, taking advantage of this positive news halo effect<\/a> is key. \u201cIt\u2019s the connection with our local communities that allows TEGNA to set the standard of journalistic excellence versus other platforms,\u201d says Matt Ginn, Head of Enterprise and Sales Enablement at TEGNA. \u201cWith a large and engaged audience interested in community events, TEGNA stations are uniquely positioned to amplify efforts and extend their positive news halo. <\/span>Partnering with TEGNA station\u2019s local station brand equity allows the local advertiser the ability to establish instant credibility.\u201d<\/span>\u00a0<\/span><\/p>\n

For example, in 2022, WBIR partnered with the Urban League of Knoxville <\/span>to supply more than 3,000 children with back-to-school supplies<\/span><\/a> and loads of confidence as they headed back to class for the school year.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u201cOur station is known in the community as one that cares and is straight from the heart,\u201d says Sarah Webster, Director of Marketing at WBIR 10News. \u201cWe know needs are changing as the community evolves, and it\u2019s important to use our megaphone to help out where there\u2019s the greatest need.\u201d<\/span>\u00a0<\/span><\/p>\n

Backed by the resources of TEGNA, the marketing experts at 10News are a team that has your business’s best interest at heart and will align your brand with solutions that drive results, including:\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n