
{"id":11809,"date":"2023-03-17T13:43:56","date_gmt":"2023-03-17T20:43:56","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=11809"},"modified":"2024-08-23T11:59:53","modified_gmt":"2024-08-23T18:59:53","slug":"sunny-skies-ahead-benefits-of-advertising-and-aligning-with-tegnas-accurate-real-time-weather-forecasts","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/sunny-skies-ahead-benefits-of-advertising-and-aligning-with-tegnas-accurate-real-time-weather-forecasts\/","title":{"rendered":"Sunny Skies Ahead: Benefits of Advertising and Aligning with TEGNA\u2019s Accurate, Real-time Weather Forecasts\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">They say April showers bring May flowers, and the trusted weather teams at TEGNA stations across the country can tell you just how much rain to expect.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From knowing if they need to put on a coat before heading to work, if they need to grab an umbrella to the bus stop, millions of viewers turn to TEGNA meteorologists for accurate, real-time weather forecasts to make informed decisions about their day.\u200b\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s because TEGNA audiences trust their award-winning meteorologists \u2013 such as <\/span><a href=\"https:\/\/www.whas11.com\/article\/about-us\/team-bios\/ben-pine\/417-44661097\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Ben Pine at WHAS 11 in Lousiville<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.11alive.com\/article\/about-us\/team-bios\/chesley-mcneil\/85-02868737-44bf-4d4a-865e-8994517ee14c#:~:text=Chesley%20McNeil%20joined%2011Alive%20in,at%20WBOC%20in%20Salisbury%2C%20Maryland.\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Chesley McNeil at 11 Alive in Atlanta<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.wthr.com\/article\/about-us\/team-bios\/angela-buchman\/531-cd5e6a92-909b-40e0-a012-817062754a95\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">Angela Buchman at 13News in Indianapolis<\/span><\/a><span data-contrast=\"auto\"> \u2013 that have created a unique bond with millions of loyal viewers in the communities they serve.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.625% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"TEGNA Weather.mp4\" src=\"https:\/\/player.vimeo.com\/video\/802498722?h=1321f4d773&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Weather Sponsorships Mean Sunny Skies for Advertisers<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The spring season tends to bring a spike in weather interest, which means advertisers can expand their reach among a loyal and engaged audience with consistent, highly visible branding.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, Kirk Kupsky, owner of <\/span><a href=\"https:\/\/www.irestorestl.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">iRestore St. Louis<\/span><\/a><span data-contrast=\"auto\">, a local general contractor specializing in roofing in St. Louis, partnered with TEGNA\u2019s KSDK and proactively created a severe weather spot to have ready to air when severe weather came. Combined with appearances on Show Me St. Louis, the station\u2019s lifestyle show, Kupsky reports his business has tripled.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWhen we had big storms rolling through, all of these combined tactics helped generate more leads, says Kupsky. \u201cNot only that, but it helped boost our brand in the community, and more importantly, we got to help so many people.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div style=\"padding: 56.625% 0 0 0; position: relative;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/777098181?h=ada16495b2\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h2><b><span data-contrast=\"auto\">Trustworthy Content<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Local news has emerged as one of the safest environments for advertisers and is a proven and powerful vessel for brand messaging.\u200b <\/span><a href=\"https:\/\/www.iab.com\/insights\/the-news-trust-halo-how-advertising-in-news-benefits-brands\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-contrast=\"none\">According to the IAB<\/span><\/a><span data-contrast=\"auto\">, 84% of consumers feel that advertising within news increases or maintains brand trust, and 45% are more likely to visit the brand\u2019s website or search for more information online.\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adding to the credibility of our weather teams, all TEGNA platforms \u2013 linear TV, streaming TV, digital and mobile \u2014 are TAG Certified Against Ad Fraud. Our clients can feel confident that we provide a brand-safe, fraud-free environment for their media spending.\u200b\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Sound Good?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Rain, snow, or sunny skies, the marketing experts at TEGNA are ready to learn about your unique needs to create a solution that best fits your brand. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Let\u2019s get in touch to talk about your marketing plans.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the first day of Spring, and to honor the occasion, we\u2019re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta &#8211; and what their forecasts mean for your brand advertising.<\/p>\n","protected":false},"author":4,"featured_media":11810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,90,101,295,89],"tags":[116,115],"class_list":["post-11809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast","category-sponsorships","category-station-spotlight","category-video","category-weather","tag-broadcast-advertising","tag-weather","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=11809"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/11809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/11810"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=11809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=11809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=11809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}